The Company

Multinational publishing company. They have offices in more than 50 countries

The Role

The PR Manager will plan and execute an annual PR strategy for B2C and B2B brand building campaigns and partnerships within the MENA region, UAE and Saudi Arabia specifically. Responsibilities include planning, media relations, writing press materials, partnership management, project management, identifying media opportunities and building relationships with key journalists and partners

Key Responsibilities

• Create, manage and execute B2C PR initiatives and campaigns
• Project manage, lead and identify new B2C VIP partnerships and Events
• Prepare press assets and materials for B2C and B2B campaigns including writing press materials, identifying and maintaining media contacts, pitching and sell-in to relevant media, approving press materials from commercial and consumer clients
• Create, manage and execute B2B PR initiatives and campaigns, This includes identifying trade media opportunities, identifying newsworthy commercial and licensing deals
• Communicate and work cross-functionally with the wider EMEA APAC PR team, publishing and brand Marketing Managers, as well as Global Marketing and Commercial Accounts Services Team
• Crisis and issues management Liaise with internal crisis team and client PR, prepare Q&A documents and activate crisis procedure where necessary.
• Manage a campaign budget

Pre- Requisites:

• 3-5 years experience in a managerial role, within an agency
• Strong relations within the media
• Arabic is a MUST
• Show initiative, enthusiasm and drive
• Be a team player and able to work in a collegiate way with colleagues across offices
• Support teams and work collaboratively with clients, junior and senior colleagues
• Be able to communicate fluently and effectively

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