Cartier, l'artisan des passions.

MAIN PURPOSE

Developing the turnover of the boutique in accordance with the retail strategy. Representing the brand, inside and outside the boutique

KEY RESPONSIBILITIES

Sales:

• Direct Sales/ Boutique sales

• Outside Sale (through presentations made in Palaces and to VIP clients)

Individual objectives:

• Setting individual annual and monthly turnover targets:

Taking part in the action plan of the boutique

• The boutique in its context (in its environment, compared with competition)
• Perspectives: (major local events of the coming year, trends (tourism traffic, economic indicators, etc.).
• Balance of strengths and weaknesses
• Boutique (location, condition, surface area, etc.),
• Customers
• Communication
• Team
• Customer campaigns: targets and means (catalogues, mailings, events, gifts, services, etc.)
• Staff campaigns: training, motivation, challenges, personalized objectives, etc.

Managing the boutique team

• Recruitment (or at least giving advice in consultation),
• Integration and training of new salespersons in the field,
• Monitoring of appearance and behaviour (wearing uniform, make-up, hair, accessories, etc.)

Regular individual appraisals - once a year in conjunction with the HRD.

Coordination and motivation:

• Weekly, monthly, and annual team meetings,
• Coaching / on-the-job training,
• Appraisal of training needs (languages, sales techniques, products, service, discount,),

• Passing on of information from central management to the team and vice versa, feedback on individual expectations concerning mobility or professional advancement.

• Distribution of tasks and ensuring the salespersons' ability

Managing the operation of the boutique

Stock:

• -Rotation (in the event of decentralized replenishment at boutique level),
• -Accuracy compared with theoretical stock (continuous and year-end stocktaking),
• -First choice maintenance: requests to CASS for restoring to perfect condition, changing the battery, watchstrap or bracelet, polishing, buffing, changing movements, etc.
• -Sale of discontinued products in accordance with the policy defined by the retail department.

Cash register:

• -Compliance with procedures, and with legal, fiscal, and customs regulations,
• -Cash register controls.

Profitability (on the types of expenditure over which he/she can exercise control):

• -Discount
• - general expenses,
• - third party commissions,

Overseeing the safety of goods and people

Fundamental principle: the safety of people comes before that of goods

• conformity with procedures,
• continuous checking.
• Monthly reporting on activity during the period and on the competition
• Environment, economic situation and results of neighbouring competition,
• Commentary and analyses
• Taking part in guiding the boutique: Results for the month, launches and events, window displays.
• team: individual performances, challenge results, training sessions, etc.
• follow-up of action plans.

Representing the brand, inside and outside the boutique

• Responsible for the standard of welcoming the customers:

• -In the boutique,
• -On the telephone,
• -By mail (e-mail if appropriate).

• Responsible for the appearance and maintenance of the boutique:

• -Exterior: display windows, lighting, brand name, sidewalk, plants, etc.
• -Interior: counters, display cases, carpet, lighting, furniture, brand name, toilets, catalogues, sales accessories, etc.,

• “Brand Ambassador” at the level of his/her immediate environment, responsible for the external relations of the boutique:

• Responsible for the development of the clientele and development of the clientele database.

Acquisition of new customers:

number of new clients acquired through sales, expressed monthly or yearly in quantity for a salesperson or a sales team. This can also be used as an individual / team target

Authorizations for discount or gratuity requests, other sales actions in the context of the policy defined by the Retail and Finance departments. Staff scheduling ensuring that all staff work equal shifts and equal opportunities (peak time).