Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark Foundry, Blue449, and Performics, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide. Job Description

Overview:

The Performance Director is responsible for leading one of our global clients in the MENA region towards stated client and company objectives and is responsible for the growth, management, retention, and satisfaction of the account. The Performance Director will be accountable to partner with clients to address measured Media landscape, set the data and tech infrastructure, and work with client stakeholders across multiple digital disciplines (Search, Social, Programmatic, DMP, Video, E-comm) to propose and defend media spend across all performance based marketing channels. The Performance Director will manage and coordinate a team of search, display, social, programmatic, mobile, video and affiliate Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience are essential, along with deep experience in online marketing and digital media.

Role Objectives:

Account Management

• Increases account profitability by introducing products and services within the PM suite and delivering on the client business.

• Evolves PM image as a consultancy group by understanding and introducing PM practices.

• Develops, manages, and monitors client revenue forecasts

• Implements holistic media planning (Search, Social, Programmatic, DMP, Video, E-comm)

• Introduces Process Development Input, Quality Assurance, and Best Practices Input

• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

• Prepares and presents annual financial plans and human resources plans

• Ensures timely closing of campaigns, reduce aging balance, and constantly follows up on the account cash flow

Performance Media and Client Leadership

• Develops and fosters account relationships. Working towards 100% account retention

• Develops a complete understanding of the client’s goals, needs, and expectations

• Works within client relationships to champion initiatives that drive marketing decisions across digital channels

• Attends client meetings on an ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations

• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions

• Communicates and implements a Participation Planning Process for all accounts

• Independently leads performance and strategy presentations

• Solves client problems and uses conflict management skills within a professional environment

• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modeling, conversion attribution analysis and ROI measurement

• Leverages syndicated digital & Modeling research to benchmark trends and/or manage expectations of forecasted trends

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives

• Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction

• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Conducts performance reviews and career path plans for direct reports

• Establishes expectations and goals for the team on performance marketing thought leadership

• Provides cross-media planning training for their direct reports

Process Improvement

• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

• Contributes to blog, newsletter, training forums and/or task forces

Cross-Selling

• Understands and explains the features and benefits of all products and services

• Cross-sells products and services to grow other PM brands’ share of marketing spend

Qualifications

• Bachelor’s degree, concentration in business, marketing, or advertising preferred

• 7+ years of account management experience in online advertising (paid search, display, social, programmatic, mobile, video or affiliate), direct marketing, or e-commerce

• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations

• Deep knowledge of ad serving platforms and online analytic solutions

• 2-4 years of demonstrated success in managing and leading people

• 2-4 years of digital marketing, search engine, display, programmatic, and/or social marketing preferred

• Knowledge of statistical methods and testing methodology preferred

• Team player, Capable of handling highly demanding clients, rational & patient, capable of collaborating across markets.

Additional Information

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