DarkMatter is currently looking for a Vice President of Marketing to lead the creation and implementation of a comprehensive, results-driven marketing and communications plan focused on elevating our brand within our industry and among our current and potential clients.
As VP of Marketing you will:
- Define the organization's marketing strategy, working with senior leadership to set long-term goals and initiatives
- Build and lead a successful department using strong collaborative leadership skills
- Direct the strategic and daily operation of marketing initiatives, ensuring successful implementation
- Identify and meet marketing needs, and develop and execute strong client communications across all channels
- Collaborate with leadership and staff to define new marketing initiatives and company goals
- Improve brand and messaging quality and consistency
- Serve as a brand ambassador among key clients and external stakeholders, promoting and evangelizing our values and services
- Help define our value proposition and identity to current clients, prospective clients, and external stakeholders
- Gather market intelligence on customers and competitors, provide insights on key trends/growth segments, and translate these findings to marketing initiatives
- Identify gaps, trends, and influences that exist within the market and recommend actionable solutions
- Drive demand generation programs in target areas - filling sales pipeline and partnering to accelerate leads through the pipeline
- Conceptualize and create marketing content including articles, social media posts, case studies, white papers and more
- Oversee our website including content and user experience
- Plan and coordinate logistics for industry events, including event production and coordination
- Identify and track key marketing performance metrics, working with leadership to adopt plans as necessary
REQUIREMENTS The ideal candidate will create successful organizational outcomes by guiding projects, lending expertise, leveraging best practices, empowering staff, shaping goals and plans, and finding effective compromises among diverse groups with varying priorities. This person will be:
- An experienced marketer with at least 10 years of marketing experience
- An experienced marketing executive with a proven track record of success leading marketing initiatives
- An experienced project manager with great organizational skills
- A team builder and a consensus maker
- A positive contributor to any group, as a leader or participant
- A proven self-starter, comfortable meeting objectives with minimal supervision and guidance
- Driven by curiosity and a desire to learn and grow
- Comfortable working closely with people of diverse backgrounds
- A great addition to a close-knit, team-oriented culture and positive work environment
ABOUT THE COMPANY DarkMatter is transforming the cyber security landscape. Headquartered in the UAE and operating globally, we're the region's first and only fully integrated digital defence and cyber security consultancy and implementation firm. Our elite team of global experts deliver advanced, next-generation solutions to governments and enterprises across the cyber security spectrum.
We help clients simplify the enormous complexity of today's ever-evolving cyber threats. Our vision is to protect the future by securing its technologies. Innovation and Research are cornerstones to our development and the activities in these areas underpin our entire range of offerings, including Secure Communications, Public Key Infrastructure and Big Data & Analytics products.
