- Client is an UK Accounting & Finance Professional Accreditation Organisation * Develop,implement & deliver effective marketing plans for members & recruitment * Be experience in marketing, digital marketing,communication & advertisement
The main purpose of this role is to support the delivery, implementation and monitoring of effective marketing plans to engage with members and supporting student recruitment activities.
Responsibilities: - Work with the Head of Marketing to develop, deliver and monitor effective and creative marketing and communications plans for areas of responsibility.
- Deliver and implement the strategy, as specified by the HoM, to support the marketing and communication campaigns to meet business objectives. Campaigns should use a variety of channels to promote resources, support and benefits to students.
- Develop ideas that help the business generate warm leads or drive enquiries for conversion and nurturing into sign-ups.
- Manage the student social media channels including: responding to enquiries, posting of events, and manage content, monitoring insights, increasing the level of engagement with students.
- Work on developing, delivering and suggesting relevant content for microsite, marketing tools, and creating new success stories for student recruitment.
- Develop ideas to engage with members effectively which includes technical and thought leadership events through maintaining high attendance rate and also positive feedback of each event.
- Input into and support the delivery of ad-hoc marketing projects and campaigns, assigned by the HoM.
- Work collaboratively with internal stakeholders and develop relationships with external stakeholders, suppliers and agencies.
- Monitor the effectiveness of online / offline campaigns and all BTL advertising, POSM and collateral and make recommendations for activity to be ceased, adjusted, trialled or continuous investment.
- Monitor and review relevant competitor activity and provide viable marketing solutions to improve local business/activities.
- Manage budget allocated and timescales set by the HoM for areas of responsibility.
- Act as a valued point of contact for marketing advice.
Qualifications: - Relevant qualification in the area of marketing, digital marketing, communication or advertising
Experience: - Demonstrable experience in marketing communications, advertising, event management.
- Well-organised, methodical, efficient, confident, meticulous and a team player.
- A high standard of written English and the ability to write creatively and proof read are essential.
- Good project and time management skills are a requisite for this role.
Interested applicants to send in your resume to :
[email protected] Tim Chan
Direct Line: 9625 0002
EA License No: 91C2918
Personnel Registration Number: R1660437
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