Job description: JOB DESCRIPTION Key functions & Job responsibilities:
»Develop comprehensive marketing and communication plans for assigned portfolios, encompassing online and offline advertising, PR, events, and branding aimed at generating leads and meeting enrolment targets.
» Execute and optimize marketing and communication plans, working closely with internal stakeholders (team members, sales team) and external agencies on deliverables.
» Contribute to brand building efforts through effective content marketing.
» Working in tandem with Sales teams and broader management team to position the client in the market as the preferred PEI for assigned university portfolios and disciplines.
» Brand guardian that supervises the accurate and consistent application of the brand across all marketing and communication channels.
»Lead the implementation of various digital initiatives on social media platforms, internet and on mobile to increase customer engagement and consciousness
»Review, track and evaluate effectiveness of each campaign to ensure high yield, the right media mix and to gain consumer insights for CRM and/or re-marketing.
»Identify new avenues through co-marketing opportunities with strategic partners for lead generation and to expand brand exposure.
» Monitor competitive marketing trends to enable development and implementation of a comprehensive go-to-market strategy for respective programmes and products.
» Manage A and P budget and ensure usage of the budget yield the highest ROI.
» Manage agencies to ensure quality, timely and cost effective delivery.
Requirements: » Possess at least a Bachelor's Degree and/or above
» At least 3-4 years of working practice in a mix of traditional marketing and digital marketing
» Familiar with Google Analytics, SEO and SEM, Media buying
Next Step » Please email your resume to [email protected]
Tim Chan
Direct Line: 9625 0002
EA License No: 91C2918
Personnel Registration Number: R1660437
RECRUITMENT FIRM SNAPSHOT
Average Processing Time More Than 2 Weeks
EA No. 91C2918
Industry Human Resources Management/Consulting
Website https://www.adecco.com.sg/
Facebook Fan Page https://www.facebook.com/AdeccoSingapore
Company Size More than 5000 Employees
COMPANY PHOTOS
COMPANY OVERVIEW The Adecco Group is the world's leading workforce solutions partner. We provide more than 700,000 people with permanent and flexible employment every day. With more than 34,000 employees in 60 countries, we transform the world of work one job at a time. Adecco is Singapore's leading HR solutions partner. For more than 34 years, Adecco provides a comprehensive array of HR solutions and consulting services which includes mid to staff level talent acquisition, contract recruitment, outsourcing, field sales and marketing as well as payroll services. Our teams are specialized in accounting & finance, administration, banking, engineering, healthcare & life sciences, human resources, IT&T, retail & events, sales & marketing, supply chain & logistics and other corporate functions. Speak with an Adecco consultant to find out how we may be able to help you in your career and life goals.
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