Boehringer Ingelheim is one the fastest growing pharmaceutical companies in the South East Asia and South Korea (SEASK) region. We are powered by a diverse workforce who creates value to our customers through our dynamic product portfolio.

Moreover, we are recognized in the region as:

• One of the top 10 pharma companies
• A market leader in most of the therapeutic areas we play in for the Human Pharma business
• The No. 1 company in the Animal Health business
• Top Employer

We do take our employees’ development seriously and are committed to helping them grow through extensive development programs, career opportunities and a diverse and inclusive working environment.

Are you looking to make a difference in your career? Please apply for the position below.

Description:

Lead the translation and execution of the ROPU Therapeutic Area(TA)/brand strategy in line with the global TA strategy and within the framework of Integrated Brand Planning to achieve growth and profitability targets in the region.

Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands. Work closely with the ROPU and OPU brand teams to ensure high quality operational plans are prepared and implemented through cross-business/function collaboration to maximize customer engagement and execution excellence.

Provide SEASK inputs into the development of TA/global brand strategies.

Lead, manage and develop the OPU Marketing Leads in the TA.

Duties & Responsibilities:

STRATEGY:

- Translate the global TA strategy into a ROPU context

- Development and execution of the ROPU brand and TA strategy within the framework of Integrated Brand Planning

- Influence the development of TA/global brand strategies by providing SEASK inputs in relation to market, competitor and customer insights

DRIVING BUSINESS RESULTS:

INPUT TO BUSINESS PLANNING CYCLE (OUTLOOK AND LONG TERM FORECAST (LTF) PROCESS)

- Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA

- Develop LTF proposals for Sales, Direct Promotion and Field Force FTEs

BUSINESS PERFORMANCE

- Drive the TA/Brand performance in line with the ROPU objectives

- Ensure achievement of ROPU sales, market share and profit/profitability objectives

PROCESS/CROSS-FUNCTIONAL COLLABORATION:

INTEGRATED BRAND PLAN(IBP) DEVELOPMENT

- Lead IBP development by TA

- Develop TA and Brand CSFs

- Develop ROPU Operational Plan

- Develop and monitor TA/Brand KPIs

- Guide OPU brand teams and provides active input into the development and review of OPU brand operating plans

OPERATIONAL PLAN EXECUTION/IN-MARKET IMPLEMENTATION DRIVE

- Closely follow up with OPUs on the implementation of OPU operational plans

- Work as a TA/brand team to execute ROPU operational plan including ROPU customer engagement plan (e.g. advisory boards, stand alone meetings, symposia aligned to external society meetings, KOL development plans etc)

- Execute medico-marketing initiatives for the ROPU to maximise customer engagement and guide OPU marketeers to achieve executional excellence

- Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medical-marketing solutions from Global/ROPU/OPU

LAUNCH READINESS

- Launch readiness driver - lead launch readiness process to ensure achievement of launch readiness milestones

- Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development

- Work closely with Medical Affairs and Market Access to prepare for successful launch

CROSS FUNCTIONAL ALIGNMENT IN BRAND TEAM AND TA INTERACTION WITH OPU AND GLOBAL MARKETING

- Organise and lead cross functional team interactions

- Maintain strong interface with OPU marketing teams to facilitate growth of sales and market share

- Provide guidance to ensure alignment of individual OPU marketing activities with agreed ROPU goals and priorities

- Provide OPUs with regular updates on market & performance, ROPU strategy updates and global competitive information

- Seek regular feedback and input from OPU marketing teams (marketing/competitor/customer insights) to develop brand strategies and operational plans

- Interface with Corporate Marketing TA teams to ensure ROPU SEASK is well represented in global initiatives and development projects

- Ensure the ROPU strategies are aligned with key global strategic directions and that there is adequate access to global resources

MONITORING AND REPORTING

- Manage allocated TA DP budget

- In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU/ROPU market shares, immediately highlighting potential issues to PMMC and proposing solutions and counter measures

- Communicate regularly key summaries/updates to PMMC in a clear and precise way to facilitate information sharing, consultation and efficient decision making,

e.g. product knowledge, market/customer/competitor insights, M/S trends vs.other areas/markets

- In collaboration with Commercial Operations, define the market research requirements to develop market, customer and competitor insights

PEOPLE:

PEOPLE DEVELOPMENT AND TALENT MANAGEMENT PROCESS

- Develop expertise, know-how and competency of direct reports through ongoing feedback, coaching and development opportunities

- Provide clarity on the goals and objectives to be achieved by the team

- Oversee and drive overall performance management and talent management of the team at ROPU and OPU level

LEADERSHIP/SUPERVISION:

- Ensure implementation and compliance to the Performance Management / Talent Management /

Compensation Planning / BI People timelines for the year

- Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines

- Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans

- Ensure that proper coaching is provided during the MAG discussions (midyear, yearend, or whenever the need arises).

- Ensure the adequate staffing of the team and the development and movement of talents are properly implemented

Requirements:

- Bachelors / Masters degree (e.g. MBA, MSc); Major in Business Administration, Pharmaceutics

- Solid experience in pharmaceutical marketing at a managerial level (Minimum 8-10 years marketing and sales experience; Minimum 4-6 years leadership experience)

- A prior track record of success

- Good business and marketing acumen

- Customer orientated and with good strategy development skills

- Excellent project management skills and proven track record of effective execution

- Good relationship management skills

- Proficiency in MS Office, Outlook and database application

- Ability to travel as the position requires travel to the countries in ROPU SEASK (Indonesia, Malaysia, Philippines, South Korea, Thailand, Vietnam)

- Corporate environment experience / international experience

- More than 1.5 years of International exposure in daily business (

50% of international business/customers /staff)

Who we are:

At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company, we focus on long term performance. We are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key, because your growth is our growth. Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.

Note to Recruitment Agencies:

Boehringer Ingelheim (BI) does not accept candidate submissions from recruitment agencies that BI does not have existing contracts with.BI will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to BI employees or BI offices without BI’s prior permission.