Performance Marketing is one of the largest investments in Amex Global Consumer Service Group (GCSG) and as part of the Enterprise Performance Channel Enablement team you will be responsible for supporting the development of our marketing programs to drive acquisition growth. The role will focus on biddable digital channels and be responsible for managing sophisticated multi-market programs.
BIDDABLE EXECUTIVE
To implement a programme of in-house marketing activity to ensure AmEx maximizes net income through PPC and/or Programmatic Display across APAC.
PRINCIPAL ACCOUNTABILITIES Ownership of multi-market prospect and customer facing campaigns on biddable media including PPC and retargeting in Programmatic Display
Manage PPC campaigns for APAC international markets against targets, maximizing net income delivered through the channel
Use PPC bid management software to centrally manage PPC campaigns for several markets and ensure that tracking is set up correctly
Work with Senior Performance Channel Manager and the Performance Channel Analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans
Collate and distribute information for internal reporting
Present strategies and plans to internal stakeholders in the markets and other central teams
Monitor internal and external digital trends and technologies to continually improve the programme and maintain competitive advantage
Work with the Analytics team on “test and learn” activities to innovate and establish best practices for the PPC activity across the international markets
Supporting the development and roll out of a Programmatic Display roadmap
Building and maintaining relationships with markets and supporting agencies
Identifying, delivering and managing the biddable media opportunities
Maintaining scorecard KPIs to ensure that all display media is always on and optimized to generate maximum scale and efficiency and communicate results to key stakeholders.
Qualifications Passion for digital marketing and PPC and/or Programmatic Display in particular
Strong understanding of other digital marketing media
Fluency in Japanese, Mandarin or Catonese, in addition to English
2-3 years’ experience and proven track record of successfully managing PPC campaigns (across Google, Yahoo/Bing) and/or Programmatic Display campaigns
Desire to expand your trading expertise across PPC and Programmatic Display
A self-starter who owns their role and is able to multi-task and prioritize work in a fast-paced environment
Detail-oriented with solid organizational and time management skills
Track record of delivery against goals
Experience of managing stakeholders in a matrix environment
Excellent oral and written communication skills including presenting to peers and senior management
Desirable Experience managing international PPC and/or Programmatic Display campaigns (ideally APAC)
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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