Job Description Requisition ID: 1905758821W
The Marketing Manager AVEENO® Asia Pacific is a key strategic role within the Johnson & Johnson Skin Health Franchise. This is a pivotal role at the intersection of the regional brand strategy and local brand implementation. This position reports into the Director AVEENO® Skin Health Asia Pacific and will be based in Singapore.
The Marketing Manager will assist in development and execution of brand strategy and business planning through various programs such as new product development, customer sell in support and regional communications adaption all to drive brand revenue, profit and market share. This role will have a strong focus on driving growth in lead market China while also ensuring adaption of regional strategy playbooks and best practices across Aveeno® AP markets. He or she must operate with agility, curiosity and an entrepreneurial mindset to innovate, learn and champion best practices regionally in partnership with the AP Skin Health Regional Leadership Team.
Specifically, the Marketing Manager will:
- Assist in development of 3 year new product innovation strategy and pipeline for AP with strong focus on lead innovation market China
- Deploy US new products into the region and adapt as needed to ensure success within AP market context and regional innovation strategy
- Work with local marketing, internal experts and external partners to craft new insights and validate winning product concepts with AP consumers
- Lead new product development process execution in close partnership with local markets, R&D, supply chain, project management, packaging and other functions while delivering on key timeline, financial and internal requirements
- Develop forecasts, pricing and marketing recommendations to deliver new products to market
- Assist in adaption of US communications strategy to AP in strong partnership with Pacific market
- Lead business and competitive analysis to support strategic business objectives, identify opportunities and strategies for growing the brand. Gain local insight / market intimacy with focus on markets representing 80% of volume
Qualifications - A BA degree is required. Masters in Business or with a Marketing specialization is preferred
- A minimum of 5 years of progressive marketing experience or a combination of sales and marketing experience is required
- Consumer product goods marketing experience is preferred. Beauty experience is a plus
- Fluency in Mandarin language is a plus
- Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required
- Candidates must have good communication and influencing skills, be able to work in a team environment, and be customer/market oriented
- Ability to work within and lead a cross functional team required
- Strong business analytics, consumer insights development, understanding of core marketing levers and advertising experience are required
- Must possess demonstrated leadership and delivery of consistently strong results
Primary Location
Singapore-Singapore-Singapore-
Organization
Johnson & Johnson Pte. Ltd. (8435)
Job Function Marketing
Requisition ID
1905758821W
