Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
The Marketing Science partners globally with sales, product and engineering teams to provide data-driven strategic insights to help define our business strategy, product vision and road-map. The Marketing Science team is charged with demonstrating the ROI / Value of the platform, develop best practices and inform product development. Facebook has the opportunity to reshape advertising and this role will play a central role in determining how successful we can be within the burgeoning field of Gaming. The ideal candidate will be passionate about Facebook, interested in advertising, intellectually curious, a fast learner, and able to move fast while keeping focused on high impact projects. This role will be working to apply techniques to understand consumers and ad effectiveness through innovative analytics, methods, and products. This position is full time and located in Singapore.
RESPONSIBILITIES Working closely with Marketing Science and Gaming Sales team, this role will produce analyses and research that will prove the value of Facebook's advertising business within the global Gaming sector
Partner with Facebook's APAC Gaming team to drive deeper, more strategic relationships with clients through measurement and spend analysis
Recommend product or positioning changes based on robust analysis of user and advertiser behavior
Analyze current business performance and identify levers for improving overall results across FB's ads auction
Drive country specific market analyses and recommend changes to advertiser acquisition strategy
Partner with account team to work with top advertisers and provide deep-dive analysis to change advertisers behavior and make revenue impact
Partner with scale team to provide measurement support to more clients.
Help educate the market on the value of people based measurement through events and seminars
MINIMUM QUALIFICATIONS 5+ years of relevant experience in online advertising, media/marketing measurement or quantitative analysis, with a strong passion for data
Bachelor's or Master's degree from a top institution in an analytical field (e.g. Economics, Computer Science, Marketing/Marketing Science, Mathematics, Statistics, or Finance), PhD an asset
Knowledge of Gaming industry is preferred however not a requirement
Demonstrated problem solving ability with experience providing practical business insights from large, complex data sets
Strong interpersonal skills with demonstrated ability to influence outcomes and communicate technical content to clients
Experience with experimental design and statistical data analysis
Strong SQL skills and Excel skills
Experience with packages such as R, MATLAB, SPSS, SAS, Stata, etc. preferred
Fluent English in business is a must.
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