PURPOSE: - Drive the expansion strategies & growth plans of eCommerce in South East Asia, along with:
- Living the vision set by Global eCom team: “to become the premium destination through an innovative shopping experience”
- Implementing and adopting Omnichannel & Consumer centric approach in close collaboration with internal and external stakeholders
- Managing collaboratively & effectively the biggest key interface: eCom franchise partner, who provides end-to-end eCom business solutions
- Nurturing & developing plans, people, systems & processes to changing business models
The role is that of an eCom generalist working very closely with eCom franchise partner while coordinating various business workflows internally.
RESPONSIBILITIES: - Help define and actively drive SEA eCom targets (OTB, sell-in net sales, margins, sell-out KPIs like topline, conversion rates, traffic, stock cover)
- Monitor and follow-up on key contractual terms/commitments with/from eCom franchise partner on topics like technical, eCom marketing, customer service, product returns, legal compliance, brand image/communication, reporting, etc.
- Manage and coordinate SEA go-to-market plans & eCom buy with eCom franchise partner by:
- defining range profile relevant to eCom in consultation with Retail Merchandising and Category Marketing & based on historical sell- throughs and market needs while managing buy within pre-defined OTB and aligning overall buy dynamics with eCom franchise partner
- managing range roll out within agreed dates & implementing relevant marketing activation for product launches
- ensuring eCom pricing, distribution & mark-downs across all markets are in compliance with SEA & market specific guidelines
- providing strategic commercial inputs to category & channel teams on product/concept/campaign performances on eShops
- coordinating acquisition of relevant product contents from Global database or other eCom markets and in some cases locally
- supporting additional buy on injection packs, special launches, etc.
- Being point of coordination for eCom franchise partner, brand coms, country commercial teams & 3rd party agencies or offline partners in executing eCom performance marketing initiatives
- Reporting and data analytics on agreed KPIs within agreed timelines
- Drive periodical update meetings with eCom franchise partners (weekly), brand coms (weekly), country teams (quarterly), brand site (monthly)
- Drive alignment on eCom and Omnichannel topics (e.g. UX, CRM, special launches) with Global/Regional eCom teams and eCom franchise partner
- Coordinate eCom CRM activities with SEA CRM team
- Manage regular operational topics like replenishments, warehouse & customer service coordination, product returns, stock issues, etc.
- Develop eCom team through effective coaching, training & motivation
- Establish systems & processes around new workflows to drive efficiencies
- Being eCom representative in Singapore management team
KEY RELATIONSHIPS: - SEA Marketing & Category Teams
- SEA Operations
- Global Teams
- External Vendors
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- At least 5 years of product management, marketing or ecommerce experience with a recognized top tier brand; preferably in apparel/ fashion/ footwear industry
- Exposure to online business is highly preferred
- Exposure to merchandising & brand communication aspects is essential
- Team management experience is crucial - managing and mentoring high performers would be a plus
- Strong project management and planning skills with ability of driving strategy and execution in fast paced environment
- Excellent communications & influencing skills
Location: Singapore
Country: Singapore
Team: Global Operations
Brand: adidas
Position Type: Full time
