Do you want to use Analytics to help companies better understand their customers?
Companies understand all about their sales by store, region, product, department and season. In todaynvironment, this is not enough. An understanding of their customers is essential. At Wunderman, we help companies understand their customerhopping patterns w often do they shop? What channels do they use? What do they buy together? What are their trip drivers? How valuable is a Direct Mail contact compared to an email? How do they use the web and interact with social media? Wunderman puts its expertise to work to answer these important questions for or customers.
We are seeking a dynamic Analyst to oversee, nurture and continue to build some of our fastest growing clients. This is an exciting opportunity to lead, leverage and deliver powerful solutions across the full spectrum of data, creative, technology, and marketing services in order to help our clients maximize the opportunities provided by our integrated offering.
Responsibilities - Helping drive the targeting and campaign measurement for consumer digital marketing programs.
- Developing tagging instructions for website development and campaign tracking codes for digital media assets
- Developing and publishing integrated reporting dashboards, including interfacing with media partners to consolidate measurement reporting across all digital channels.
- Providing test design and implementation. Including A/B and multivariate testing
- Ability to develop data driven targeted and segmented contact strategies
- Proficient in digital analytics, including web analytics with tools like Adobe Analytics, Google Analytics and Webtrends
- Experienced in digital test design and implementation with current digital targeting tools (Adobe, Webtrends, X+1, etc.)
- Develop integrated reporting dashboards using data visualization tools like Spotfire, Crystal Xcelcius, Tableau
- Provide digital asset tagging instructions for website development and digital adverting content
- Understanding of the analytics discipline: including process, best practices, tools and techniques
- Solid presentation and client facing skills
- Excellent project management and implementation skills
- Service/client oriented
- Excellent verbal and written communication skills
- Versed in a range of industries, pharmaceutical and/or healthcare experience a plus
Qualifications - BA/BS degree required; MBA a plus
- 0 - 2 years of experience in digital marketing analytics and database marketing
- Digital analytics (Adobe, Google Analytics, Webtrends, DoubleClick, Atlas, etc.), digital tag management
- Digital analytics experience with Adobe/Ominture suite is helpful
- Data visualization dash boards
- Social media analytics
- A/B and multivariate testing
- SAS and/or SQL a plus
