Senior Analyst, Advanced Data Insights - Brand and Integrated Marketing
Have you ever had the opportunity to impact the lives of millions of people in a significant way and help them enjoy time away with their friends and families building memories? That is what we do here at HomeAway.com. We are a global leader marketplace for holiday rentals(based in Austin). We have the energy of a start-up, plus the stability of the largest global travel company (Expedia Inc.). Our mission is to make every vacation rental worldwide to every traveler in the world through our online marketplace.
HomeAway is looking for a Senior Analyst to join the Global Analytics & Data Insights team in Austin to support Brand & Integrated Marketing team. This role will be responsible for providing actionable insights to marketing partners to drive market place success. The goal of the team is to identify, define, and drive focus on the company's critical metrics, provide visibility into trends, and drive opportunities.
You will work closely with Marketing, Data Science, Data Engineers and Finance to drive Marketing strategic initiatives focusing on helping HomeAway evaluate, test, and scale exciting new opportunities and strategic initiatives. You should have a strong analytical and consultative mindset, a high level of business insight and understanding of databases and data visualization. You will bring expertise in building and refining data analysis to help tackle key business problems.
Responsibilities · Find compelling insights within data, utilizing tools to extract and analyze big data sets, and translate those insights into action, using your interpersonal skills
· Drive thoughtful and well-informed decision-making with our senior business leaders
· Work on proactive projects to support the company strategy and marketing initiatives
· Deliver quantitative models to help inform decision-making
· Analyze the performance drivers of traffic acquisition channels, translating insights into actionable hypotheses and tests recommendations, customer scoring and segmentation models
· Define and improve reporting of critical metrics to drive cross channel insights and efficiency
· Collaborate with cross-functional teams globally understand business objectives and challenges
· Prioritize and work independently with minimum guidance
Experience · Bachelor's degree in an analytical field (e.g., Strategy, Business, Economics,Mathematics, Statistics) and 4 years of experience in data analytics OR Masters degree in an analytical field and 2 years of experience in data analytics. MBA preferred.
· Background in analytics (including consulting, investment banking, finance or revenue management) or relevant area - travel, e-commerce, real estate - a strong bonus.
· Experience in complex analytical business problems working with data to identify trends, patterns and make recommendations
Skills · Solid quantitative and analytical skills
· Record of business analysis and fact-based decision-making
· Strong attention to detail, excellent organization skills, able to manage projects concurrently
· Excellent communication and presentation skills
· Confirmed experience using relational databases and big data via writing performant queries in SQL (MSSL, BQ, Hive) against large datasets in EDW, AWS and Hadoop environments
· Strong skills in Tableau, SQL, R, Python required for data analysis, structuring, and visualizing
· Data Science knowledge and Agile methodology is an added bonus
· Familiarity with eCommerce, web analytics (Google analytics / Clickstream data) tracking/tagging,and marketing attribution desired
Drive
· Passion for data driven business decision-making
· Fast learner and ability to reach power-user status on multiple tools quickly
· Ability to work independently and proactively
· Comfortable dealing with uncertainty by prioritizing effectively
· Desire to exhibit an infectious commitment to perfection
· Ability to work effectively in a lean, global and matrixed environment
What do we have to offer?
· Competitive health and insurance benefits
· Competitive salary, annual target bonus, paid vacation and sick time
· Vacation rental on a yearly basis (taxable benefit) and free listing on HomeAway.com
· Employee Stock Purchase Program
· Frequent company update talks with our leadership team
· Electronic, adjustable stand-up desk
· Free snacks and beverages, discounted Metro & rail pass
· Casual dress
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.