Company

Requirements

• 10+ years of digital agency or in-house experience
• Must have paid search and display channel expertise and other digital channel skill-sets a plus
• Ecommerce, direct response, roi-focused campaign management
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments such as Creative, Finance, Merchandising, & Brand Strategy
• Working knowledge of one or more of the analytics packages (eg Google Analytics).
• Management experience leading small teams against online performance-based media objectives and executing marketing campaigns that are part of multi-pronged marketing strategy that crosses teams and organizations.
• Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor.
• Ability to multitask, handle pressure and meet deadlines in a fast paced entrepreneurial environment without a lot of direction or oversight.
• Advanced computer skills are required
• College degree required, advanced degree a plus. We welcome applicants with non-traditional educational and professional experiences.

About Us

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. 1-800-FLOWERS.COM was named a winner of the 2015 "Best Companies to Work for in New York State" award by The New York Society for Human Resource Management (NYS-SHRM). The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn and specialty treats from: The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); incredible, carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); top quality steaks and chops from Stock Yards® (www.stockyards.com); as well as premium branded customizable invitations and personal stationery from FineStationery.com®(www.finestationery.com). The Company's Celebrations® brand (www.celebrations.com) is a source for creative party ideas, must-read articles, online invitations and e-cards, all created to help people celebrate holidays and the everyday. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Description

1800Flowers.com is looking for a Vice President, Performance Marketing with a compelling record of creating and managing digital marketing strategies and leveraging marketing campaigns to deliver outstanding revenue growth. This position will be focused on Paid Search, Shopping Engines, Display, Affiliate, and Marketplace advertising which entails an intimate knowledge of: paid search platforms and ecosystems and capabilities, ad serving technologies, affiliate technology platforms, DSPs, site direct buys, mobile, video and emerging inventory sources and experience managing direct reports. This position requires a deep understanding of the evolving MarTech/AdTech landscape. In-house marketing experience is a plus.

The position requires an enthusiastic multi-tasker with attention to detail, excellent written and verbal communication and an ability to build relationships across internal and external teams. This person needs to be able drive strategies as well as guide data-driven tactical decisions in close to real time. We offer a chance interact with industry leaders and the best technology companies. 1800Flowers.com is a flat, dynamic and highly focused team; we have fun while producing strong top and bottom line results.

Specific Responsibilities include:

• Supervise Paid Search planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for Consumer Floral.
• Partner with Marketing Services to drive search media campaigns, search engine shopping campaigns as well as Comparison Shopping Engines (CSE), and all Marketplaces (Amazon, Walmart, etc.) working in conjunction with our SEM agency.
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to a Brand.
• Campaign Management and spending large monthly budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion optimization
• Familiarity with multi-touch attribution, algorithmic models and marketing analytics.
• Ability to understand customer buying behaviors, segmentation and profiling.
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
• Monitor and research industry trends related to direct response marketing to continually improve knowledge and skills, and communicate new ideas and trends.
• Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.
• Manage a team of marketing managers for Consumer Floral.
• Have responsibility for a multi-million dollar P&L, forecast quarterly and annual goals for revenue.