Vice President (VP), Digital Journey Owner stomer Onboarding & Marketing Products
Citi Retail Services (CRS) is one of the worldeading providers of Private Label and Co-Branded credit cards. CRSgital Product Solutions organization is responsible for establishing and owning CRSrategy and roadmap for bringing new, simple and engaging digital experiences and capabilities to credit card applicants and credit card customers. It is responsible for helping CRS and CRS+ retail partners achieve their business objectives by providing a highly impactful credit card digital channel.
Description: We are seeking a talented, imaginative and energetic professional who is passionate about providing customers applying for credit with best in class digital experiences that simplify the process of completing and submitting the application, immediately using that new credit to purchase retail partnersoducts, and registering for digital account servicing and optional services. This individual will fill a Marketing Journey Owner role, report to the Senior Vice President (SVP) of Customer Onboarding & Marketing Products, and will be responsible for helping to define and deliver new and enhanced online marketing experiences and marketing capabilities for consumer and commercial credit card customers. This individual will:
Serve as a marketing champion and Subject Matter Expert (SME) for a defined set of credit application and servicing enrollment journeys that we provide to customers via our Responsive Web Design based digital platforms, as well as associated business rules, fulfillment processes and policies.
Support the marketing planning and efforts of Senior Journey Owner members of the Customer Onboarding & Marketing Products team.
Engage with members of other functional areas including Legal / Compliance, Fraud, Risk, Partner Management, Operations, IT, creative agencies and research organizations.
Have strong marketing, business and leadership skills, sufficient technology expertise to understand what is possible from a digital experience and capability perspective, and the ability to articulate how digital solutions support retail partnersd CRSsiness needs and objectives.
Collaborate effectively with others as CRS moves to an Agile approach for identifying, prioritizing, defining and delivering digital journey and capability enhancements.
Serve as the voice of the customer and ensure that the customeroint of view is embodied in the experiences and capabilities that we provide online.
Responsibilities: Help Senior Journey Owners and the Product Owner of the Customer Onboarding & Marketing Products team define our digital product enhancement strategy and roadmap.
Serve as a marketing SME for customer journeys in area of responsibility.
Define digital product enhancements by leveraging supporting data, analytics and insights.
Support the product enhancement prioritization process.
Support CRSile business and technology operating approach and model.
Collaborate with other CRS SMEs to resolve customer and business impacting issues.
Define, manage and own digital marketing epics, features and requirements.
Direct the efforts of creative agencies and research organizations that support the digital product enhancement process.
Partner with governance functions to ensure that digital enhancements are delivered with proper controls, and adhere to government regulations and CRS business practices and policies.
Assist Senior Journey Owners / Product Owner with development and delivery of digitally focused marketing materials to CRSsiness development, partner management, marketing and operations organizations.
Help CRS onboard new retail partners to its digital products and platforms.
Qualifications Possess a customer centric mindset.
Able to adapt to a fast paced business environment and collaborate across organizations and management levels. Comfortable working in a dynamic and energetic environment in which digital priorities and efforts are continuously evaluated and, when appropriate, modified.
Innovative thinker that challenges the status quo and develops creative, engaging and intuitive digital solutions for credit card applicants and customers.
Bacheloregree or equivalent experience in business administration, marketing, advertising, or information technology.
3-5 years of product management experience in financial, retail or technology companies and organizations.
1-3 years of agile product enhancement and delivery experience.
Strong organization and effort management skills.
Strong team player with excellent interpersonal skills.
Ability to influence, collaborate and clearly communicate.
