KRC Research is seeking Senior Vice President in Washington, D.C. to join our quickly growing team.
About the Role This Senior Vice President will report to the CEO, working closely with the CEO and other senior leaders to lead, develop, and grow KRC Research. It is expected that this SVP will devote approximately 10-20% of his/her time on staff and operations, dividing the remaining time between client/project management and new business/marketing.
The SVP of Research & Data Analytics will leverage his/her expertise in traditional quantitative and qualitative methodologies as well as analytical methods, statistics, machine learning, and modeling in the development & deployment of traditional and novel analytics relating to the modeling of explanatory effects, predictive outcomes, and/or media mix optimization.
The successful candidate will have a strong background applying these skills in depth in one industry or across a wide variety of industries including (but not limited to) government relations, healthcare, retail, CPG, and pharma.
The ideal candidate will also have experience in manipulating and explaining the data across a variety of forms of media communications. This includes traditional forms of media (TV, radio, and print) and non-traditional forms of media (email, SMS, digital display, search, and social).
All senior leaders at KRC have a blend of client, new business, and staff responsibilities, including identifying and pursuing new business opportunities; managing large client accounts, important relationships and research teams; marketing KRC and cultivating relationships within Weber Shandwick and IPG as well as outside; contributing to effective staff, operational, and financial management; and creating a culture of strong collaboration, mutual support, and commitment to quality.
Minimum Qualifications - 12+ years market research experience (agency experience preferred).
- Experience directly managing and coordinating large teams.
- Experience managing and deploying resources to meet both client and firm demands.
- Expertise in diverse quantitative and qualitative research methods, as well as experience with data analytics.
- Expertise in one or more communications disciplines relevant to KRClients (e.g., public affairs, corporate communications, consumer or B2B marketing, branding, public education, employee communications).
- Proven success in new business development, including development of successful research proposals as well as growing existing clients.
- Proven success in driving growth through new product development and/or marketing. New product development might include developing new practice areas or new offers/services. Marketing might include brand visibility or thought leadership.
- The ability to travel for business.
- A bachelor's degree (advanced degree relevant to market research and/or communications preferred).
- Authorization to work in the U.S.
Desired Attributes
- An excellent communicator and inspirational leader who cultivates a positive workplace environment.
- Cares intensely about their clientsd their colleaguesccess.
- Enjoys mentoring, coaching, and educating.
- Inspires others with their thirst for excellence.
- An entrepreneurial, creative, problem-solver who has a bias toward action.
- Thinks strategically; always searching for root causes, not just symptoms.
- Ego-less when searching for the best idea.
- Effective in both speech and writing: concise, articulate, clear, and persuasive.
- Jumps at opportunities to learn and contribute outside of her/his areas of specialty.
- Described by clients and colleagues as reliable, respectful, and congenial.
- Excellent organizational and project management skills
- Familiarity with a variety of statistical and data mining techniques including: cluster-based segmentations, regression modeling, decision trees, and media mix modeling.
- Statistical knowledge to overcome unique business challenges
- Critical thinking, analysis, and interpretation of data
- Ability to manage multiple priorities
- Ability to communicate technical concepts and ideas to non-technical audience
- Ability to translate broad strategies into statistical applications
KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
