The Vice President Marketing, Acquisition will be responsible for top-of-funnel activities, driving our 2018 userbase growth and beyond. The primary immediate focus of this position is clear: drive further adoption of the Fetch Rewards platform to meet 2018 goals. You will work hand-in-hand with the marketing team to build a cohesive go-to-market strategy and execution, while also working closely with our CPG Client Management team to utilize all available resources. You will be a critical part of the Fetch team, helping to deliver the Fetch platform to millions of households across the country. This job can be located in Madison, Chicago or New York City.
ABOUT US Our vision is to leverage technology to transform shopping into an engaging, rewarding, and delightful experience. We're a team of innovators who have embarked on a journey to reinvent how people shop. Our first stop: Grocery. Our technology platform, based around a free smartphone app, ensures that users have the best shopping experience possible. Over the last 2 years, Fetch Rewards has become one of the fastest growing tech startups in Wisconsin.
Our headquarters are located in downtown Madison overlooking Lake Monona and adjacent to dozens of restaurants and shops. We have offices in Chicago and New York as well. We like to celebrate our victories, big and small, and wenever been accused of taking ourselves too seriously. As a small and agile team, we pride ourselves on the caliber of our work and the scope of our ambition. We have two sayings that sum up the ethos of Fetch Rewards: Defeat the Odds! and Whatext?
We're committed to working with innovative and passionate people. As a young company, we need team players who can go above and beyond their individual responsibilities to help the company build towards its vision. If youexcited by the challenge of disrupting a stagnant industry alongside a hardworking and fun-seeking team, then lethat!
Requirements - 5+ years of Marketing experience
- 2+ years experience in mobile space
- Proven track record taking a product to market, from strategy to execution
- Knowledge of the CPG space, preferably with food companies
- Experience presenting and leading meetings with clients
- Entrepreneurial spirit and a self-starter
- A desire to change the way retailers and brands connect with consumers
CRITICAL SKILLS - Knowledgeable and experienced with digital media, consumer insights, mobile marketing strategies, and CPG shopper marketing initiatives
- Fluent in Facebook and Google advertising marketplaces
- Proficient in basic media metrics (CPI, CPM, etc)
- Experienced in analyzing campaign results, and quickly adjust in-market activities as needed
- Thrives in a team atmosphere
- Confident and poised presenter with excellent written and verbal communication skills
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