Design Your Future at PVH
Vice President, Art Director, Global Marketing Group - CALVIN KLEIN
Responsible for developing and executing integrated creative solutions across all consumer touch-points in support of marketing-driven business briefs for designated Calvin Klein brands in partnership with creative agency of record. Lead in-house creative team that works in conjunction with creative agency of record.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Integrate the brand vision through creative and design aesthetic for designated campaigns across all channels
- Establish creative goals and deliver strategic solutions to meet creative and business objectives
- Manages in-house Art Directors/Creative team to ensure the team delivers integrated, compelling creative work across all communication disciplines; establishes full accountability for adherence to brand standards
- Works closely with the Marketing team to ensure work developed by their creative team meets each projectusiness needs
- Works collaboratively with EVP Fashion Office, Print and Broadcast Shoot Production on selection of photographers, stylists and talent for photo shoots
- Works with EVP Marketing Operations and project management team to assign appropriate teams based on project needs
- Works closely with Fashion Director and Fashion Coordinators to ensure all product is correctly represented
- Collaborates with VP Integrated Production to select appropriate vendors for execution
- Works closely with Production to ensure all projects are delivered on time and within budget.
- Oversees or delegates oversight of asset creation, including photo/film shoots, editing, music mixes, digital, etc.
- Maintains external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers and reputable studios when their services are needed
- Supports CK regional offices and licensees as requested
- Makes pro-active recommendations to EVP Fashion Office for organizational structure and individual staffing needs
- Mentor, lead and inspire vision for designers, artists and writers
- Commit to the professional development of the creative team
QUALIFICATIONS & EXPERIENCE: Experience: - Minimum 10 yeareadership experience working with large-scale marketing and/or advertising agencies. Specialty Retail experience a plus.
- Demonstrated experience managing, leading and developing teams
- Experience working with cross-functional partners and leadership at all levels
- Proven track record of leading projects from concept to completion, applying best practices with the ability to prioritize and creatively problem-solve
- Expert knowledge of fashion, editorial, photography, design, video/film and retail merchandising
- Demonstrate relentlessly high standards, fostering passion, integrity and energy
- High level of influencing and negotiating effectively and efficiently with a high degree of collaboration
- Expertise conceptualizing strategic ideas through an Omni-channel approach
- Experience creating compelling, well-structured narratives and innovative creative work that are in line with the business strategy and shape and refine it in partnership with business partners.
Education: Bachelor's degree in Fine or Applied Arts or equivalent experience
Skills: - Ability to design under constraints and stay current with changing technology
- Ability to think strategically and lead to execution
- Ability to influence, develop, and enhance the strategy development process; able to fuse creativity with strong business acumen.
- Self-motivated, flexible individual with strong communication and leadership skills.
- Proven ability to proactively establish rapport, credibility and influence, and drive results throughout a highly matrixed organization.
- Embraces change and is highly adaptable
- Ability to manage conflicting priorities and thrive in fast paced environment.
- Ability to problem solve and be flexible to otherdeas when faced with challenges in everyday work flow.
- Highly level of proficiency in Adobe Creative Suite, including In Design, Illustrator and Photoshop
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
