xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
The Vice President, Marketing will be focused on driving the day-to-day operations within the department, with a strong emphasis on strategic branding, community engagement, and driving store customer counts, development and execution of the weekly ad circular to millions of customers. Critical to this role is a focus on analytics, process and continuous improvement within the department.
General Duties and Responsibilities: -Optimize all marketing activities
-Collaboratively help drive Marketing & Merchandising to share responsibility for developing and implementing innovative and best in class marketing plans for the business
-Create processes and systems across the department in order to gain efficiencies and effectiveness in the marketing organization
- Oversee and direct all aspects of media buying, including the negotiations, planning and implementation processes as well as all post-promotional analyses
-Explore and analyze new ideas, creative developments and media to gain alignment as to the marketing strategies
Experience desired:
-Bachelor's degree in Business/Marketing is required; an MBA is a plus
-10 years or more of marketing experience in a customer-centric, high volume environment, with experience in retailing
-Experience in direct marketing, retail, and eCommerce required; experience in consumer goods and food service companies helpful
-Specific depth of experience in Digital marketing is required
-Experience managing a high volume of marketing projects of a high-speed retail environment
-Technical skills such as excel, Tableau and other BI tools is a plus
-Ability to work in a fast-paced environment
-Detail-oriented and operationally-focused
-Strong project planning, tracking & organizing skills
-Ability to perform deep quantitative analysis and modeling
-Working knowledge of the budget and tracking
Very good compensation package, benefits and relocation package
Travel - likely but limited regionally
