Company Description ABOUT BLUE 449
Blue 449 (www.blue449.com @blue449), the Open Source Media Agency is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. The Blue Collective, a growing portfolio of like-minded individuals and organisations from across the globe provide additional expertise and inspiration, as do the digital first, data driven global practices of Publicis Media.
Led by Andras Vigh, Global Brand President, Blue 449 operates in 20 markets, 29 offices and has a talent pool of over 1300 employees.
We are one agency, many territories, no boundaries.
Job Description Overview: Seeking a dynamic, charismatic individual to help drive new thinking, challenge the team and themselves to delivery truly innovative work for our client, Denny's. The SVP will be responsible to nurturing our existing clients, re-shaping our planning product around our new positioning and driving aggressive growth via new business acquisition.
Dennys a 60 year old brand with over 2,000 restaurants. Historically, they relied on traditional media to drive sales and traffic. However, they recently have included digital media in their mix, and have been enjoying success for the last few years. They love to take risks, and will test nearly anything as long as itresented well. Blue 449 is proud to call Denny client for the last 16 years.
Responsibilities: - Direct and nurture the development, presentation and maintenance of communication plans. Including insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates and point-of-views (POVs) on proposals.
- Create a Culture of Collaboration - Partner with internal teams and other Blue449 accounts to develop insights and brand extensions through evaluations and recommendations of cross-platform and merchandising concepts.
- Drive Innovation and Thought Leadership agenda both as a new business asset but equally as an engine within the agency to drive modern marketing solutions for our clients.
- Partner with Global Leadership to leverage best practices across the globe, drive innovation and thought leadership and position NYC as a new global Hub to grow and expand our business
- Ensure that client receives full value from Blue449esources within the parameters of service/compensation agreement as well as access to new partners who can help drive innovation and ideas.
- Provide leadership and direction to team working on account. Be Inspirational.
- Take leading role in client ideation and creativity, partnering with creative, digital and other agencies
- Take leading role in new business activity as required, leading pitch planning teams to craft story lines that help us improve our win ratio
- Ensure a robust training program for all members of the team is in place so we can begin to evolve the staff and their capabilities
- Be Curious, Bold, Collaborative, Creative and Approachable.
- Minimum 10+ years of media experience with extensive planning knowledge
- Superior client service experience with proven ability to provide strategic media plans
- Bachelors degree
- Experience across all media types (national, local, digital, direct, OOH)
- Interest and Passion for technology, culture and content.
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Excellent leadership ability to drive team to deliver results
Qualifications
- Be Curious, Bold, Collaborative, Creative and Approachable.
- Minimum 10+ years of media experience with extensive planning knowledge
- Superior client service experience with proven ability to provide strategic media plans
- Bachelors degree
- Experience across all media types (national, local, digital, direct, OOH)
- Interest and Passion for technology, culture and content.
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Excellent leadership ability to drive team to deliver results
Additional Information All your information will be kept confidential according to EEO guidelines.
