Career Category Marketing

Job Description

Osteoporosis affects nearly 13 million men and women in the U.S., but as of 2018, only ~25% of affected individuals are treated despite a growing elderly population. Although osteoporosis has many generic options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia® which launched in 2010, and our pipeline asset, EVENITYTM. Approaching 8 years in market, Prolia continues to deliver strong growth of ~24% year on year and in 2017 treated nearly 1 million patients in the US and 3.5 million worldwide. In the US a key driver of new patient growth is our Direct-to-Consumer activities that educate consumers and build patient awareness for the risk of fracture and the role that Prolia may play for them.

Amgen is seeking a Director of Marketing for the US Bone Health Consumer/Patient team. This role will be responsible for leading, planning, executing, and measuring the Consumer marketing strategy and all patient touchpoints essential to supporting our osteoporosis patients in the US market. This role will oversee all consumer and patient activities for Prolia across 5 indications as well as for the pre-launch planning and preparations for EVENITY. The Consumer Marketing Director will report to the Bone Health Commercial Lead, and the role presently has 3 direct reports. This role will have full ownership and accountability for leading and managing all consumer-focused agency and media partners as well as oversee the consumer budget investments to deliver results.

Importantly, this role will partner across key functions (including Business Analysis & Insights, Multi-Channel Marketing, Marketing Operations, Value & Access, Public Relations, Advocacy, Sales Planning, Medical Affairs, Legal and Regulatory, and Global Marketing) and will have accountability for our consumer touchpoints along the patient journey through an integrated omnichannel approach. This role will define and execute opportunities against the full marketing mix to disrupt current paradigms for a disease that is largely silent and asymptomatic.

Responsibilities include:

• Develop the strategic plan and own the execution of the consumer strategy for bone health for both Prolia and EVENITY.
• Develop and implement an innovative omnichannel consumer plan in a manner that integrates the totality of the patient journey to ensure the best possible patient experience
• Deliver breakthrough and impactful creative campaigns that execute via television, digital, website, mobile, email/CRM, point of care, and print
• Create and implement a robust digital, social and mobile plan to engage and activate consumers where they are
• Oversee patient support programs that are integrated with an array of services to provide the patient what they need when he/she needs it.
• Systematically develop and track metrics for media mix, consumer engagement, advertising effectiveness, brand performance related to consumer activities while linking to the broader success metrics of the brand
• Partner with consumer agencies to hold them accountable to the highest standards of performance
• Lead cross-functional teams to gain alignment with internal and external partners both strategically and tactically
• Provide strategic focus and direction for market research plans to generate significant insights that impact the business
• Be the designated lead for Consumer-related assets in the legal/medical/regulatory review process
• Oversee consumer marketing budget, including media investments

Basic Qualifications

Doctorate degree and 4 years of marketing experience

OR

Masteregree and 7 years of marketing experience

OR

Bacheloregree and 9 years of marketing experience

Preferred Qualifications:

• Prior experience in both Pharmaceutical and Consumer Package Goods marketing
• In-depth understanding of the osteoporosis consumer
• Solid technical marketing competencies, including marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking)
• Experienced in developing multi-channel media plans, including innovative digital, social, mobile, public relations, and advocacy initiatives
• Proven ability to lead and motivate a team that is aligned to a common vision and to coach/mentor team members to generate both strong performance and achievement of individual career aspirations
• Strong ability to both lead and influence cross-functional teams effectively
• Strong communication effectiveness: effectively engage, connect, and influence senior management and the sales and marketing organizations
• Ability to translate and communicate complex information/strategies into simple and impactful execution plans

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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