Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference and a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.
The Director of Digital Strategy & Analytics will be responsible for developing and implementing innovative and leading-edge digital marketing and analytics programs focused on the various JH Insurance audiences, including prospects, policyholders and financial professionals. This role will lead the creation and implementation of digital strategies and analytics across multiple digital platforms (including marketing technology recommendations and implementation), to support sales, marketing, operations, and other business areas, in order to support goals and improve customer experiences.
Responsibilities Oversee and lead the digital strategy for the John Hancock Insurance Division in the following areas:
Digital Marketing
Recommend digital content distribution and promotional/campaign opportunities and execution across owned, paid and earned media channels (web, social, mobile, advertising, search, etc.) to increase lead generation, customer awareness and engagement.
Drive strategic decisions on campaign microsite/landing page strategies, producer and consumer site UX/CX, and protected versus unprotected content (on producer site).
Actively partner with project managers and design team in order to foster positive collaborative relationships and a team approach to developing effective digital experiences.
Manage relationships with any external digital marketing agencies to create and deliver content and programs, including measurement of all digital campaigns, when applicable.
Digital technology
Partner with IT and Brand (and external vendors as needed) to develop, scale, and activate the firmarketing technology ecosystem
Integrate current marketing tools to introduce remarketing and campaign automation opportunities, and overall digital marketing enablement
Research and report on competitor digital strategies and provide relative comparisons and position
Keep abreast of new technologies and trends and their impact on digital strategy
Lead ideation of new initiatives and digital experiences that can connect with customers/financial advisors in new and meaningful ways
Customer/financial advisor experience
- Actively evaluate and optimize our digital marketing efforts and channels to better understand customer/financial advisor experiences and increase engagement
Assist in highlighting customer/financial advisor journeys and personas to drive digital tactics/strategies, illuminate opportunities, provide actionable feedback, and help maximize success.
Measurement & Analytics
Co-create and oversee the analytics, reporting & insights process with Marketing, Strategy, Distribution, and Operations stakeholders
Synthesize strategic direction, current analytics, and trends for the effective execution of digital marketing initiatives
Develop and implement an analytics platform to support web and campaign reporting based on KPIs; derive insights that become actionable steps for more effective outcomes
Leadership
Oversee and develop web team members to expand their knowledge and skill sets, to enable them to grow and contribute broadly to digital marketing initiatives
Redefine roles, responsibilities, and talent and resource gaps within the digital marketing team.
Recommended Experience
Post-secondary education
5-10 years of experience in digital marketing strategy, analytics, channel strategy (social, email, display, etc.) and other/emerging digital channels
Experience and knowledge of digital strategies specifically targeted toward financial advisors and consumers
A strong understanding of the financial services industry
A history of building and leading innovative and high-performance teams
Proven interpersonal and relationship-building skills
Strong project management skills
Effective and natural communicator and collaborator
Ability to work effectively with internal stakeholders
Experience managing and developing a team of direct reports
About John Hancock Financial and Manulife
John Hancock is a division of Manulife Financial Corporation, a leading international financial services
group that helps people achieve their dreams and aspirations by putting customerseds first and
providing the right advice and solutions. We operate primarily as John Hancock in the United States, and
Manulife elsewhere. We provide financial advice, insurance and wealth and asset management
solutions for individuals, groups and institutions. Assets under management and administration by
Manulife and its subsidiaries were over $1 trillion (US$806 billion) as of September 30, 2017. Manulife
Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.
One of the largest life insurers in the United States, John Hancock supports approximately 10 million
Americans with a broad range of financial products, including life insurance, annuities, investments,
401(k) plans, and college savings plans. We also offer advice through Signator, a network of independent
financial advisors. Additional information about John Hancock may be found at johnhancock.com.
Agency submissions and contacts are by invitation only and must be initiated by John Hancock's Recruiting Department only. Unsolicited agency submissions will not be honored.
JOHN HANCOCK IS AN EQUAL OPPORTUNITY EMPLOYER - AA/F/M/D/V
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