Job Description Position Summary The Director, Digital Partnerships oversees the Partnerships strategy, go-to-market approach and team for all pure-play digital channels including Display, Video, Social, Mobile, Gaming and Search. The Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a clienttrategy to life and meet clientusiness objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.
Essential Functions - Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for teamay-to-day responsibilities
- Maintain, develop and grow relationships with appropriate client level contacts
- Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPIli>
- Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
- Serve as Digital marketplace landscape experts internally and with clients
- Internal
- Oversee the development of go to market strategy, recommendations and POVs
- Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals
- Promote an open working environment where opinions, views and ideas can be shared
- Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
- Partner selection recommendation and justification designed to deliver on client KPIsing the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
- Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
- Responsible to ensure marketing direction and advertising strategy is provided, thorough and clearly understood by the entire team
- Identify and present new and emerging partners and opportunities in the marketplace
- Commercial
- Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives
- Facilitate organic growth opportunities with current clients not only for Initiative, but across IPG MB
- Provide Partnerships support for various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients.
- Support and collaborate with all MB SBUor maximum effectiveness and seamless integration onto client business
- Support MAGNA aggregate negotiations across all Digital media channels
- New Business
- Participate in new business development and presentations
- Prepare RFP responses
- Develop costs for pricing exercises
Qualifications Education: - Bacheloregree in related field or equivalent work experience
Work Experience: - 8+ years of experience related to digital
- 4+ years managing mid-large staff
- Experience with multiple client and business categories
Skills: - Excellent quantitative skills
- Ability to interpret analyze data to inform go-to-market strategies
- Strong marketplace relationships with senior sales people at major media companies
- Creative approach to defining deal terms including pricing models and value based on client objectives
- High level of comfort presenting to clients and internal team members
- Proven track record with client relations and growing existing business
- Solid understanding of marketing/communications process and the role of media partnerships in it
About Us Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. Wenot the biggest agency in town. So rather than outsize our competitors we must outsmart them. Thathy webuilt the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of four central ft centersClient Advice and Management, Strategy, Communications Design and Partnerships.
