Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nationegislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nationapital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.
Position Summary/Purpose of Position:
The Assistant Director of Marketing Strategy & Fan Experience will work as a member of the Intercollegiate Athletics Marketing Strategy & Fan Experience staff and serve under the direct supervision of the Director of Marketing Strategy & Fan Experience. This individual will oversee marketing plan development and implementation, ticket sales, sponsor activation, and event presentation for Volleyball and Men's Lacrosse with a key focus on maximizing ticket revenue, increasing fan attendance, and enhancing the Maryland Athletics brand.
The Assistant Director will oversee student/on-campus engagement for football and will be responsible for planning and producing the Red/White Football Spring Game. Additional responsibilities include: Football, Men's Basketball, Women's Basketball and Olympic sport gameday operations, fan development and revenue generation, as well as assisting the Associate Director of Marketing Strategy & Fan Experience with the execution of fan surveys, focus groups, and data analysis.
The Assistant Director of Marketing will also oversee and manage the student internship program, serve on the ps After Darkanning committee, coordinate all Olympic sport photo shoots and collateral design, and provide assistance with various duties as assigned by the Director of Marketing Strategy & Fan Experience.
Minimum Qualifications: Education: Bachelor's degree required in sports management, marketing, advertising or another related field or equivalent education/experience required; five years of experience without a degree.
Experience: Minimum of one (1) year of sports marketing experience required.
Knowledge, Skills and Abilities: Proficiency with all Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Photoshop. Must be able to work flexible hours, including frequent evenings and weekends.
Preferences: Sports marketing experience in the NCAA Division I at a Power 5 institution preferred. Experience with revenue generating sports is preferred.
Additional Certifications:
Additional Information: Posting Date: 02/12/2018
Closing Date: Open Until Filled Yes
Best Consideration Date 02/18/2018
Physical Demands The scope of this position requires frequent weekend and evening work (Non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices such as telephones, copy machines, fax machines, etc. Constantly moves about the facility and campus. Capable of lifting and carrying up to 25 lbs.
Diversity Statement: The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
Applicant Documents
Required Documents * Resume
- Cover Letter
- List of References (no emails sent from system)
Optional Documents
Posting Specific Questions
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