Job Posting Title Director, Advanced Advertising Products (Project Hire)
Job Description Disney ABC is seeking an exceptional candidate to create and on-board advanced ad products which leverage data and technology. This role will lead the creation and maintenance of a comprehensive product roadmap to advance Disney ABCs advanced ad capabilities. This individual will report to the VP, Advanced Advertising Solutions & Sales Operations within the Audience Solutions team. This role will work cross functionally with Sales Management, Technology and Research teams.
Auto req ID 526010BR
Primary Location-City New York
Employment Type Full Time
Country / Region US
Primary Location-State/Region NY
Job Posting - Business Media Networks
Additional Information Equal Opportunity Employer--Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
This project is scheduled to last 12-18 months.
Primary Job Posting Category Sales
Basic Qualifications - At least 7 years' experience working and leading programmatic and/or data-driven TV sales operations
- Strong understanding of emerging data and technologies and how they can be leveraged to create new cross platform advertising solutions
- Understanding of the TV ecosystem and inner workings (e.g., local broadcast, MVPDs, dMVPDs, ATSC3, etc.)
- Expertise with common linear and digital data sets and practices: measurement data (e.g., Nielsen, set top box, ACR, etc.), other syndicated data (e.g., NBI, NCS, MRI, Simmons), survey data, social data, data onboarding, etc.
- Understanding of programmatic solutions and technology providers for both digital and linear
- Understanding of data, data collection and privacy
- Understanding of media mix, attribution and ROI methodologies
- Highly analytical candidate who can evaluate vendor solutions, implement new process and manage large-scale projects with various stakeholders
- Excellent communication and writing skills
Job Posting - Primary Brand Disney ABC Television Group
Required Education - Bachelor's Degree or equivalent work experience
Primary Location-Postal Code 10023
Responsibilities - Oversee advanced advertising solutions and work with internal and external partners in media planning, deal activation as well as optimization and attribution modeling.
- Develop business case for new data driven opportunities by gathering, tracking, and sharing customer and team feedback on products
- Develop strategies that include recommendations on targeting/segmentation, messaging, and channels
- Create and test new advanced ad products with clients and partners
- Track progress against strategic imperatives and tactical milestones throughout the product development, integration, and support phases
- Be a subject matter expert in Disney ABC data assets, the 3rd party data ecosystem and the various processes and technologies that underpin data-driven advertising
- Participate in the development of marketing strategies and materials
- Work with the sales team to evaluate and propose audience targeting solutions for clients
- Work with Technology and Sales Operations to develop audience targeted recommendations, analysis and reporting
- Confidently present complex data-driven solutions to advertisers and agencies
- Provide analysis and insight on new advanced advertising offerings via competitive intelligence and industry events
- Represent Disney ABC at industry events and with trade associations on issues related to advanced advertising
