Salix Pharmaceuticals is a class-leading specialty pharmaceutical company committed to the prevention and treatment of gastrointestinal (GI) disorders. For more than 20 years, Salix has licensed, developed, and marketed innovative products to treat GI problems. The companyission is to give healthcare providers and patients the most effective solutions in gastroenterology.
As an organization, wenot only committed to all of our external customers, but are deeply passionate about providing rewarding opportunities to all of our employees and delivering exceptional value to our shareholders. Most importantly, we measure true success based on the difference we make in the lives of the millions of Americans who are affected by GI disorders every year.
Job Summary: The Director, Hospital Marketing reports to the Senior Director, Marketing and will be responsible for developing, implementing and managing strategic and tactical plans and launch operations for a hospital product.
Responsibilities - Design and manage scientific commercial strategy and tactical planning to build and execute a successful launch of a product into the hospital market.
- Ensure a very high level of understanding of the relevant science and product data, as well as of marketplace, market access, competitive and external stakeholder dynamics.
- Collaborate closely with Medical Affairs and lead the design and execution of communications activities relating to KOLcongresses, advocacy groups, speaker programs, training programs and other external/internal engagement activities.
- Hospital Channel Marketing, as it will be responsible for Hospital Institutions, Independent Delivery Networks (IDNs) in addition to Long Term Care initiatives.
- Provide direction and input for the development of all professional promotional materials.
- Liaise with the Market Access team and external stakeholders to understand, design and implement plans to remove barriers and facilitate product uptake in the hospital / IDN (Integrated Delivery Network) market.
- Assist the sales training team with the necessary technical expertise to aid in the development of all sales training materials.
- Create, track and regularly present launch readiness activities constant with scope of responsibilities to senior management.
- Manage projects within established scope, schedule, and budget.
- Travel may range from 15-30%; primarily domestic.
Qualifications - Bachelorsgree in marketing (or a similarly relevant field) required; MBA / Advanced Degree highly preferred.
- Minimum Ten (10) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry, with at least three (5) years in hospital pharmaceutical marketing.
- Experience should include senior level marketing responsibility (e.g. Product Director) for one or more products, and should include product launch responsibilities.
- Demonstrated experience in professional education and KOL development.
- Demonstrated understanding of marketing opportunity analysis, market building tools and strategy.
- Experience managing competing priorities in a relatively fast-moving environment.
- Highest ethical standards, including demonstrated adherence to all corporate, Compliance, and Regulatory guidelines and procedures.
