Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merckuccess is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
Mercklobal Human Health (GHH) Division abides by a ient first, profits latereology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide.
This Associate Director reports to the USML for the CMV/ Anti-fungal & Clostridium difficile products within the Hospital Acute Care Franchise, a key growth area for Merck. The position has primary responsibility and accountability for the Brand Management of our CDIFF portfolio (DIFICID & ZINPLAVA) focusing on strategic marketing plans HCP Campaign Development, Field Execution Tracking of IDSA guidelines, and competitive market products and strategy. This role will also have broad responsibility to be involved in Innovative Market Partnerships around CDIFF with top customers.
This role will have broad brand marketing responsibility with ability to have key interactions with Field sales, Managed Care Marketing, and contracting decisions.
Dificid / ZINPLVA
- Lead foundational research, patient journey mapping and product positioning, and shaping of our go to market strategy to ensure we have a patient and customer centric approach to our future product planning.
- Evolve the customer analytics we have to inform decisions
- Provide brand strategy support to upcoming innovative partnership pilots with top customers to explore how to reach CDIFF patients and develop innovative new tools in the CDIFF market
- Enhancement of our digital capabilities to become more efficient in our promotional execution
- Lead a patient focused consumer pilot to reach and activate CDIFF patients
- Brand strategy point for Sub-acute account (SAE), Hospital team, and market research to support brand strategy evolution
Qualifications Education: Required:
- Minimum of 5 years combined marketing, sales, or sales/marketing support function experience required
- Strong understanding of foundational market strategy
- Strong strategic thinking and analytical skills
- Strong project management skills
- Strong collaboration skills
- Strong and demonstrated leadership skills
- Demonstrates high degree of integrity and ethics
Preferred:
- MBA degree preferred
- Experience in hospital segment, infectious disease arena desired
Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and wecounting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, weinventing for life.
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Visa sponsorship is not available for this position.
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