Fox Digital Consumer Group is looking for a tenured Optimization Senior Manager/Director, ideally with experience across both mobile and web platforms to join our digital customer growth team. This role will work across the entire consumer lifecycle and support conversion optimization across all in-experience and in-product journeys.
Responsibilities: - Own and be the resident marketing expert, leveraging testing tools for A/B test page updates to support our ays onsting culture.
- Lead technology investment decisions with significant performance target on activities, while balancing delivery of strategic planning with tactical execution.
- Work in partnership with required peers to design insightful tests (e.g. test length, KPIs, AB test vs. MTV etc.). Develop test matrices and rolling calendars for relevant testing, using statistically valid principles. Clearly communicate testing plan and key results to a spectrum of audiences.
- Perform hands-on, end-to-end development and QA of all marketing tests that need to be developed within our testing platforms.
- Champion the investment in and build out of testing & personalization capabilities as it relates to marketing optimization strategies. Partner and influence cross functional groups to deploy optimization requirements for marketing.
- Provide thought leadership in how we evolve our optimization & marketing personalization capabilities.
- Pull together required support structure (internal & external) to help achieve optimization goals for marketing.
Qualifications - 7+ years of digital marketing experience in a consumer ecommerce, finance or retail business.
- 3+ years of hands on experience in optimization of customer conversion levers e.g. landing page content, creatives and other contributors towards minimizing abandoned transactions.
- Ability to manage agency relationships or build a team around business needs.
- Track record of achieving statistically significant lift via conversion rate optimization in high growth, consumer facing platforms.
- Well versed in testing methodologies and hands on knowledge of tools, such as Adobe Target and Optimizely.
- Strong technical acumen, knowing how to size projects between quick front end vs heavy back end, communicates well with product owners & technical teams.
- Extremely strong analytics experience, with knowledge of what data to look for and articulate both the rationale for data creation as well as the insights that result from the data.
- Basic experience coding with HTML, CSS3, and some jQuery / JavaScript is a plus.
- Proven experience in presenting and reporting on key metrics and judgement to use the appropriate data visualization to represent performance results or insights to inform plans.
- Bacheloregree in Business Administration or related field.
Division Description:
The Fox Digital Consumer Group is a strategic business unit with a customer-driven focus that is leading the consumer-driven revolution in media and entertainment. The group is strengthening and improving Fox Networksready successful TV Everywhere apps as well as developing, building and executing new consumer offerings that deliver fantastic Fox content in new and exciting ways.
Fox DCG is responsible for driving the development of platforms and capabilities and overseeing the ongoing enhancement and support of Fox Networksisting apps and TV Everywhere, including Fox Now, FX Now, Fox Sports Go and the National Geographic TV Apps, as well as the creation of new direct to consumer TV products. Additionally, they work hand-in-hand with the network marketing groups to promote awareness, adoption and usage of our TV Everywhere offerings, guide strategy and business development for new offerings, and manage key partner relationships (including the integration with Foxegional businesses in Europe, Asia and Latin America).
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
