Job Title

Account Based Marketing Director

Requisition Number

4103

Exempt/Non-Exempt (US Only)

Exempt

Job Category

Marketing

Country

United States

Job Location

Eatontown, NJ, Ottawa, ON, CA

Job Overview

Are you someone who has ideas and push past the status quo to see that those ideas become reality? Are you creative enough to create a memory that will last a lifetime for a customer? Are you relentless in your pursuit of a stellar customer experience? If you can honestly answer "yes" to these questions, we can't wait to meet you!

The account based marketing manager for Verizon is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. They will act as the liaison between marketing and inside, partner, and field sales teams to develop 1:1, and 1: few tactics designed penetrate targeted accounts.

The ABM Director leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing third party vendors to meet pipeline requirements of account segments.

Responsibilities

• Develop and implement target account strategy to support account-based selling
• Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts
• Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
• Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
• Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
• Work with sales & Marketing operations to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
• Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Job Requirements

• Minimum of 2-7 years of experience in a high-tech B2B demand generation, ABM, or field marketing role.
• Bachelor's degree in Marketing, Business, or comparable education/experience.
• Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
• Proven track record executing innovative and multi-part event and demand generation programs.
• Attention to detail and discipline to follow established policies and processes.
• Proven track record with account-based marketing programs and large account selling teams
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching and reporting on campaigns using Marketo and Salesforce.
• Track record of developing and managing multiple marketing programs simultaneously.
• Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
• Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
• Familiarity with Verizon in the areas of test, measurement and assurance a plus.