Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Summary: We're completely disrupting the end-to-end mobile experience. These services will leverage Comcast's 27M subscriber relationships, 15M+ WiFi hotspots, and the award-winning X1 Entertainment OS to deliver a simple and elegant mobile experience. At Comcast, we're innovating everything. Surprising our users with an awesome experience is critical to our success. Our new mobile division is looking for forward-thinking digital leaders to help bolster our new product offering. As a Fortune 50 leader, we set the pace in a variety of businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day.
As Director, Marketing Analytics in this organization, you will be responsible for supporting all aspects the company's marketing insights and decision making to achieve the company's mobile growth targets. This role requires a unique blend of deep analytical skills and a strategic mindset in order understand various sets of data points about the market, consumers and our products to improve our marketing effectiveness and create long lasting customer relationships. Core Responsibilities:
- Gather, analyze, and interpret information about the market, competitors, consumers, and products
- Develop and manage all projections for units, revenue, and acquisition costs
- Define and manage all analytics that measure marketing effectiveness; incorporate knowledge into go-to-market decisions and marketing plans
- Run ad-hoc analyses to assist in key decision-making
- Work with divisions and regions to design data collection methods and analysis processes.
- Lead the long-range planning process for the mobile business unit
- Provides visibility into the day-to-day performance of the business including key customer and revenue targets
- Develops and provides regular reporting on key performance metrics
- Support ad-hoc data analysis as needed
- Works closely with the marketing acquisition and customer development teams to guide efforts based on business performance
- Partners with the Cable Marketing Strategy & Planning team on overall performance and other converged workstreams
- Creates executive level presentations that communicate insights from complex datasets in a clear and concise manner
Preferred Requirements: - Bachelors Degree, Masters Degree a plus
- 10+ years experience in financial modeling, business analytics, business strategy and/or marketing
- Expert excel and power point user
- Can present complicated analyses in a clear & concise way to Senior Leaders
Comcast is an EOE/Veterans/Disabled/LGBT employer
Comcast is an EOE/Veterans/Disabled/LGBT employer
