Director, Business Development
Position Overview Nielsenigital Reach and Resonance tools provide the metrics that guide brand marketers in effectively optimizing their advertising campaigns, planning future campaigns and generating guarantees on future campaigns. As a Nielsen Digital Director of Business Development, you would go to market with the gold standard of digital measurement. Nielsenigital reach and resonance tools give advertisers and their agencies the confidence that what theydoing in the digital space is comparable to other media forms and that itffective.
Key Responsibilities Nielsen is seeking talented and experienced sales and marketing professional to help build and sell Nielsenigital advertising solutions to large and independent agencies on the east coast. This person will contribute to a high-caliber team in a business that is experiencing rapid and dramatic growth. The individual will be responsible for driving revenue growth of existing business and generating new business opportunities. They will be expected to meet and exceed revenue targets and grow the presence of Nielsenigital Ad Ratings, Total Ad Ratings, Digital Brand Effect, Mobile Brand Effect, Expanded View and other related products at agencies assigned to them.
Skills / Attributes - Self-motivated and goal oriented
- Skilled developer of new business from existing accounts
- Talented driver of new business acquisition from non-billing accounts
- Experience selling a complex, technology-based product or service, with research sales, online ad sales and/or software as a service sales to advertisers or agencies
- Knowledgeable regarding agency structure and organization.
- Keen collaborator internally and externally
- Outstanding analytical and strategic thinking skills
- Ability to have a marketing/research conversation with prospects and clients
- Analyze campaign performance data and provide insights on how to optimize
- Strong consultative selling ability
- Excellent communication and presentation skills
- Professional and pleasant demeanor
- Enthusiastic and energetic team player
Requirements - Minimum 5+ years sales experience with proven track record of exceeding revenue and market share goals
- Minimum 3 yearsperience; understands the digital media spacenning/buying/selling digital product of services. Sample relevant companies:
- Ad Research: Millward Brown, IRI, Comscore
- Agencies: Group M, Starcom, Carat, OMD, Universal McCann, Mediavest, Digitas, Initiative
- Media Publishers: Yahoo, Collective Media, AOL, Tribal Fusion, Casale, Fox, IAC
- Ad Serving: Innovid, Sizmek, Double Click, AOL / Platform A, Right Media, etc.
- Software as a Service (SaaS): Adobe, Acxiom, MediaMath, Datalogix, Salesforce.com, Success Factors, Google
- Advertisers: McDonalds, American Express, Humana Healthcare, Honda, Bacardi, AT&T
- Experience or familiarity with market research
- Talented relationship builder with outstanding agency/media contacts
- College degree required
Nielsen, an S&P 500 company (NYSE: NLSN), has operations in over 100 countries that cover more than 90% of the world's population. Nielsen prides itself on being a place where employees can be themselves, make a difference, and grow their careers with the company. It has been named one of the 50 Companies for Diversity Diversity Inc for three years running and was selected as one of the 35 Companies for Leaders who want Flexibility FlexJobs. For more information visit .
lsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected.
