RB

About the role

As the Media Director based in Parsippany, NJ you are responsible for improving the effectiveness and efficiency of Reckitt Benckiser's Area multi-media investment and to champion and coordinate development of proven and new media channels.

Key Responsibilities

• Formulate media investment vision and strategy grounded in company business objectives.
• Lead, Inspire & Guide RB US Media team:

Set annual performance targets

Ensure their efforts are focus on the key deliverables

Coach them to sell their strategies & ideas to RB marketing, Regional Media teams and senior management

Create a media planning schedule & RACI with RB marketing, media agencies and RB global teams to ensure all deadlines are factored into the process.

Ensure all media plans have been optimized to balance effectiveness as well as efficiencies and have the correct target audiences and guardrails, in place before they are inputted into the annual global pricing exercise - this will enable RB US to benchmark media costs and services of competing media agencies.

Pressure test the ability of media agencies to implement required media strategy and KPIs.

Ensure open transparency is available (margins, operating model, technology costs etc) in all media contracts and MSAs.

Define media agency scope of work - i.e. Staffing / RACI / Resources / Timings / Systems and Tools

Negotiate direct media owner deals over and above agency T&Cs to generate incremental savings and/or value across all media channels & platforms.

Manage total media budget, ensure all key financial commitments are met, savings & barter TC targets delivered.

Continually evaluate and assess new media opportunities both long & short term, to keep RB at the forefront of all media technological advances which will gain RB a competitive advantage in the terms of cost reduction or greater media effectiveness.

Monitor and evaluate current buying strategies, across all media and make appropriate recommendations that can deliver better effectiveness and efficiencies (CPM reductions, greater reach, greater viewability etc..)

Holistic responsibility of the SCP (Strategic Communication Plan) process:

Briefing

Key partner consumer/category Insights inputs and evaluations.

Audience analysis - differentiate target audience & most valuable audience / media consumptions and lifestyle

Evaluate Consumer Journey rationale

Channel mix recommendation and budget allocations

Lead Joint Business Planning (JBP) discussions with key partners to maximize impact of current marketing efforts as well as future proofing our marketing & media strategies. This will involve:

Creating Pan Regional learning agenda (s) - based on maximizing effectiveness and ROI.

Work with CMI (Consumer Market Insights) team to formulate robust measurement analysis & test validation.

All test results to be factored into MMX and other Media Investment Optimization models to ensure maximum effectiveness of media budget and minimal channel wastage.

Create media ybook ensure all learnings and best practices are cascaded to all RB global media and marketing teams.

Create an Op-Model that will deliver ybookst practices and scorecard regional compliance.

Lead for Media / CMI relationship:

Co-create US learning agenda

Write and deliver media briefings

Evaluate measurement partners

Ensure all MMX inputs are correct and all outputs are contextualized in the correct manner.

RB Global Media Liaison (LEAD), with support from Media team as needed.

Main Liaison for RB with Advertising governing bodies (ANA, IAB, etc) to provide a POV to any issues facing the media / advertising industry, as well as positioning RB as a contributor and leader to the governing bodies of media & advertising in the US.

Responsible for conception/development of deeper Media Trainings & Summits for RB'ers. To be coordinated with leading Suppliers (Google, 360i, Microsoft, Nielsen, IRI, Brand Approved) on key and evolving topics (Social, Mobile, New Digital, etc).

Is this You?

• Fast paced: You thrive in a quick moving environment and are comfortable working within the gray space where steps aren't clearly defined. You see the gray space as an opportunity for you to make an impact. Working with incomplete information doesn't intimidate you and are you are confident in making recommendations leveraging the information paired with your business knowledge.
• Marketing Professional: Minimum 10 years' media experience, with a proven track record of successful major negotiations with leading media providers (TV, Print and Digital) with proven examples of ability to spearhead strategic media planning initiatives.
• Strong communicator: You are clear and concise in communicating statuses / required actions and are comfortable presenting across multiple levels of the business.
• Leader: You Inspire trust, create direction, drive organizational alignment, build organization vitality, execute and produce results
• Influencer: You can work with different stakeholders and gain their buy in on newly created processes through leveraging your leadership and motivational skills. You have strong negotiation skills and extensive experience working with media / advertising agencies
• Self-Starter: You take initiative, practice good judgment and can work independently.
• Organized: You manage multiple priorities within a fast-paced environment to deliver on time and in full.
• Analytical: You can sift through data sets, extract insights and leverage those insights to solve the root cause of a problem.
• College graduate: You have a B.S. in a business or communications related subject.

Why RB?

Fast paced. Tired of having to jump through endless hoops to get things done? Not here. We move fast and deliver.

Growth. Frustrated by the lack of growth opportunities in your current company? Not here! RB takes pride in the development and continued growth of our employees through steady rotations and promotions.

Autonomy. RB empowers you to OWN what you do.

Iconic Global Brands. Take a look. You'll be surprised at how many you already have in your home.

Feel good about the company you work for! RB is committed to making the world a better place through betterbusiness.

Passport Stamps. Does working Internationally interest you? Perform well and Global doors can open for you at RB.

Work with smart people. We have a talented workforce that believes in sharing ideas to help each other, and the company succeed.

Vacation. We offer 4 weeks' vacation, 9 core Holidays and 4 floating days.

16 weeks paid Maternity leave.

Competitive base salaries and bonuses.

Tuition reimbursement.

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.

Apply Now for a chance to really change the game!

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.