Requisition ID: 55766

Position:Full-Time

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.

GENERAL FUNCTION

The Marketing Manager Operations owns the cross-channel implementation and execution process of OD marketing programs and communications aimed at informing, supporting, and engaging our Doctor community. The role leads the planning, implementation and measurement of strategic marketing programs aimed at supporting Luxotticaptometrists in the growth of their practices. This position is responsible for continuous program optimizations and enhancements to drive ongoing program efficiency, effectiveness and success for doctors who affiliate with Luxottica.

MAJOR DUTIES AND RESPONSIBILITIES

• Shape the strategy, implementation and sustainment of marketing programs that reinforce the Luxottica Eye Care brand of doctors
• Standardize and drive efficiencies amongst the marketing programs to identify gaps and opportunities for optimization and greater engagement
• Support Doctor campaign deployment including tactical implementation, troubleshooting, and post-engagement analytics
• Analyze program results and develop dashboards to provide feedback and strategic recommendations reporting to multiple stakeholders
• Support the deployment of content specifically for the Eye Care website
• Analyze the effectiveness of content, usage, and behavior on Eye Carenternal and external sites
• Provide doctor marketing program support and troubleshooting for both internal and external users (including our Doctors) on critical marketing programs like OD Marketing Toolkit and the Doctors ratings and reviews program

BASIC QUALIFICATIONS

• Bacheloregree in marketing or related field
• 5+ years of progressive career experience and hands-on execution in marketing automation/operations /analytics
• Experience with Campaign Management and database solutions
• High attention to detail, well organized, and able to manage multiple projects simultaneously
• Excellent project management skills
• Experience identifying and outlining key campaign metrics and building campaign preforms/measurement plans-reports/marketing analytics. Must understand tagging and coding requirements for tracking against a cross-channel environment.
• Demonstrate exceptional writing, verbal, and presentation skills and ability to capture and convey a brand identity to diverse audiences, across a range of communications platforms
• Proven ability to plan, develop and deliver content via integrated channels and programs, including constant contact, graphic design, video, events, etc.
• Advanced user of Microsoft Excel, Access and PowerPoint

PREFERRED QUALIFICATIONS

• Familiarity with HTML, CSS and JavaScript with working knowledge of digital graphic tools such as Adobe CS

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact the Luxottica HR Solutions Group at 1-866-431-8484.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

Marketing