Title Marketing Research Manager, Strategic Insights
Business US - GTS - Customer Experience (CX)
State / Country / Province Maryland
Job Description Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.
We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world. Stanley Black and Decker's 2015 Revenue was 11.2B and our Global Tools & Storage division is responsible for $7.1B of SBD annual revenue. Global Tools and Storage is currently seeking candidates for a Marketing Research Manager, Strategic Insights based in Towson, MD.
Responsibilities: The Marketing Research Manager, Strategic Insights, will support our hand tools division of industry leading products and brands within the Stanley Black & Decker business. Research projects generally focus on, but are not limited to product and messaging optimization, pricing, brand differentiation, competitive analysis and path to purchase.
This person will need to influence internal and external stakeholders, and use data to drive key strategic business decisions. Candidates with a creative approach to telling stories with data, comfortable working with primary and secondary research materials, and who thrive in collaborative work environments are welcome to apply.
ESSENTIAL DUTIES: - The Insights Manager will support our hand tools division and is responsible for advancing the company's knowledge of our iconic house of brands and consumer behaviors within this category.
- Work with cross functional teams to align on key research to support the priorities
- Manage and coach a team of Insights analysts to create research plans based on product development and go to market objectives
- Resource planning and management - properly review team capacity and budgets to prioritize projects where necessary.
- Candidates should have the ability to fluidly navigate through different qualitative and quantitative methodologies.
- Be the voice of the consumer by delivering deep insights that drive true need-based solutions and optimize conversion.
EXPERIENCE 7+ years marketing research related experience.
SKILLS - Ability to run statistical tests independently
- Outstanding data visualization skills
- Strong sense of curiosity and storytelling - Exceptional oral and written communication/ presentation skills.
- Strategic thinker - strong problem definition and solution skills.
- Experience with moderating qualitative research.
- Familiarity with web based survey software. Vision Critical, Qualtrics and statistical software programs such as Sawtooth a plus.
- Proficient with Excel and Power Point.
EDUCATION: Bachelor's or advanced degree in business, marketing or related field.
Requisition Number 52420BR
City Towson
EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.
