Job Description Position Summary The Manager, Communications Design is responsible for leading the team of Strategists and Associates who develop, and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable team work, resource/allocation, growth and development.
The Manager, Communications Design should be very knowledgeable in all digital channels and be able to address the use across all digital platforms and their formats. The Manager should understand the role of the platforms, clearly understanding how each will support the strategy and deliver on clientedia objectives.
Essential Functions - Act as key liaison with internal implementation teams
- Communicate with clients on marketplace intelligence, negotiation and partnership needs
- Partner closely with internal and cross-departmental teams to ensure knowledge sharing
- Collaboration with Strategy, Analytics and Biz Leaders to ensure alignment with and delivery against client KPIli>
- Maintain daily client contact/manage client requests e. plan changes, budget changes, provide marketplace information
- Develop and foster on-going relationships with media partners and community
- Attend and regularly lead publisher meetings and conversations
- Mentor and assist in the training of Associates and Specialists
- Partner selection recommendation and justification designed to deliver on client KPIsing the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
- Lead team in developing media plans that are strategic, deliver on client objectives, and meet goals
- Participate in the development of KPIs and RFPith Strategy
- Oversee and present plan recommendations to internal and external client teams
- Manage partner negotiations, plan creation and presentation development
- Identify and present new and emerging partners and opportunities in the marketplace
- Superior negotiations delivering maximum strategic value and efficiency, using IPGMB benchmarking capabilities to ensure best in class rates and efficiency
- Track and report on any campaign, partner or client issues and immediate elevate them appropriately
- Maintain regular campaign oversight to ensure performance, delivery and optimizations are on track
- Provide senior-level guidance and review on campaign reports, research, POVand client presentations to ensure quality and client-readiness
- Support and participate in MAGNA and IPGMB aggregate negotiation, and media partner initiatives
- Manage the Analytics and Ad Ops relationship to ensure proper tagging, reporting and optimization strategies
- Manage the delivery and development of campaign reports and provide senior-level insight and analysis
- Go beyond typical post campaign assessments to illustrate superior value and KPI results, delivered via the totality of content-driven partnerships, audience-focused approaches, schedule optimization & delivery
Qualifications Education: Work Experience: - 4-5 years of experience in digital media planning
- Experience across a variety of media channels
- Programmatic activation/strategy experience required
Skills: - Experience across a variety of media channels
- Fundamental understanding of media tools as well as syndicated tools
- Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Ability to communicate concisely and clearly both orally and in writing
- Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
- Working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
About Us Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. Wenot the biggest agency in town. So rather than outsize our competitors we must outsmart them. Thathy webuilt the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of four central ft centersClient Advice and Management, Strategy, Communications Design and Partnerships.
