RB
Exciting opportunity to join a newly expanding Health Consumer & Market insights team at RB, working across categories like Cold & Flu (Mucinex), Vitamins & Mineral Supplements, Sexual Well-Being (KY, Durex) and Personal Care. This Associate Manager position is a newly created role in RB's CMI Department, offering good opportunity for growth both locally and globally. This role will give exposure to how Consumer Insights can drive brand strategy from innovation through to in-market activation. Our Vision as a CMI team is to ensure the consumer is at the heart of everything we do, and that CMI is a strategic, commercial partner to the business.
Key Responsibilities Review 2ndary research reports & industry trends from various sources; issue synopsis/recommendations to brand teams and broader Healthcare team
Assist with project management for primary/ad hoc research across Mucinex and VMS portfolio:
Review and finalize projects briefs with marketing team; cascade to vendors for proposals and make recommendation to Manager on best approach
Coordinate stimulus delivery with research vendors for specific projects
Explore new vendor partnerships that can take CMI to the next level - cost effective and time-efficient approaches that can help drive consumer insight into everything we do
Manage CMI budget & create POs; work directly with Finance & CMI managers to manage overall CMI budget. Provide monthly update to CMI Director. Experience with SAP a plus
Develop file-sharing/saving system for CMI team to ensure data and learning continuity
assisting on data-driven studies such as Marketing Mix, Pricing and Assortment Opportunity for expanded ownership/leadership by managing CMI for Personal Care (Clearasil, Veet, Amope) team which does not have a dedicated CMI headcount
Is this You?
- Fast paced: You thrive in a quick moving environment and are comfortable working within the grey space where steps aren't clearly defined. You see the grey space as an opportunity for you to make an impact. Working with incomplete information doesn't intimidate you and are you are confident in making recommendations leveraging the information paired with your business knowledge.
- CMI Professional: You have 2-3 years in consumer insights/market research. You are familiar with IRI/Nielsen sales and panel data preferred. Digital measurement and e-commerce experience a plus!You have at minimum a basic level of understanding of different qualitative and quantitative research approaches; able to make recommendations on the type of research best suited to solve different business problems. For example:
Focus groups
U&A, segmentations
Copy validation
Concept validation
Panel analysis
Marketing Mix, Pricing, Assortment * Self-Starter: You take initiative, practice good judgment and can work independently.
- College graduate: You have a Bachelor's degree in Marketing; an MBA is a plus!
- Strong communicator: You are clear and concise in communicating statuses / required actions and are comfortable presenting across multiple levels of the business.
WHY RB?
- Fast paced. Tired of having to jump through endless hoops to get things done? Not here. We move fast and deliver.
- Growth. Frustrated by the lack of growth opportunities in your current company? Not here! RB takes pride in the development and continued growth of our employees through steady rotations and promotions.
- Autonomy. RB empowers you to OWN what you do.
- Iconic Global Brands.
- Feel good about the company you work for! RB is committed to making the world a better place.
- Passport Stamps. Does working internationally interest you? Perform well and Global doors can open for you at RB.
- Work with smart people. We have a talented workforce that believes in sharing ideas to help each other, and the company succeed.
- Vacation. We offer 4 weeks' vacation, 9 core Holidays and 4 floating days.
- 16 weeks paid Maternity leave.
- Competitive base salaries and bonuses.
- Tuition reimbursement.
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.
Apply Now for a chance to really change the game!
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
