Job Requisition ID: 10524

HMH is looking for a Product Marketing Manager. This role specializes in Literacy Intervention, supporting Tier 2 and Tier 3 students with a focus on grades 4-12. This manager is responsible for providing a professional commitment to advancing the literacy growth and college and career readiness of struggling students. A leader by nature who enjoys collaboration, the Product Marketing Manager, Literacy Intervention exudes the daily energy and optimism needed to navigate todayighly complex, challenging, and competitive Literacy Intervention market. The team member in this role supports the planning, presentation, and execution of all aspects of go-to-market strategies that capture market share for the Literacy Intervention portfolio, including existing and new programs in the product development pipeline.

The Product Marketing Manager receives both operations and strategic direction from the team supervisor and senior managers, and is a self-starter dedicated to partnering with and serving internal and external audiences (including but not limited to: Product Management & Strategy, Field Sales Marketing, Sales Leadership and Field Reps, Content Specialists Group, Sales, Finance, Services, Global Supply Chain, Core Humanities, the /agency and other departments within the marketing organization).

PRIMARY RESPONSIBILITIES

• Recommend marketing and promotional plans for Literacy Intervention solutions based on launch strategy as identified by product segmentation and Sales/company goals.
• Implements plans as directed, and monitors progress to existing marketing plans.
• Works to connect marketing strategies to cross-discipline and cross-company programs, implementing cohesive and consistent messaging that enhances the Literacy Intervention message and products brand.
• As directed - and with the freedom to propose and initiate - implements strategic marketing communication tasks and projects. Represents Literacy Intervention products as a Subject Matter Expert (SME) when collaborating with or training cross-functional teams.
• Supports and maintains national strategic plans and innovative marketing campaigns to drive demand.
• Maintains strong, ongoing channels of communication with sales, marketing, product management and product development teams to ensure success.
• Maintains strong relationships with sales teams to ensure integrity in the Sales process with the core message and positioning of assigned products.
• Provides training, strategic advice for key sales opportunities, and presentation development support.
• Creates a brand experience that engages and influences customers through personalized connections and ultimately converts mindshare into market share.
• Uses data and Key Performance Indicators (KPIs) to gauge effectiveness of marketing plans and promotional campaigns.
• Promotes product lines around and at national exhibits in ways that drive customer engagement and generates leads for Sales.
• Continues to develop solid understandings of how districts adopt and buy Literacy Intervention programs, including customer purchasing behavior, their purchase criteria, including the influence of current Curriculum Frameworks and Standards, and how to concisely articulate criteria coverage that connects to our programs, while eliciting and maintaining customer interest in the program.
• Provides accurate and quick support for sales teams in order to drive revenue.
• Connects our brands with customers and drives business results by blending strategy, creative content, technology, and analysis.
• Partners with team members to identify and modify product promotional strategies and sales cases, as appropriate; Connects our brands with customers and drives business results by blending strategy, creative content, technology, and analysis. Partners with Sr. Director and Director to identify and modify product promotional strategies and sales cases, as appropriate.
• Analyzes competitorsograms to deliver winning sales strategies to the sales team.
• Plays a key role in driving cross-product promotional efforts and campaigns.
• Maintain an up-to-date understanding of social media promotion and appropriate, resourceful connections with educators, customers, and future customers.

QUALIFICATIONS

Required Education and Experience:

• Requires BS/BA in related discipline.
• 3+ yearsperience in marketing, experience as an educator or experience in educational publishing or ed tech a plus. Proven experience with marketing, sales, editorial, consulting, or product management roles, creating and executing innovative marketing campaigns through multiple channels that drive demand.
• Proficient in MS Office; Word, Excel, PowerPoint, Outlook, and Social Media platforms. Digital community management a plus.

Preferred Education, Experience, Knowledge and Skills:

• Masteregree a plus.
• Self-starter: takes initiative and ownership, meets deadlines, exhibits deep understanding of the pedagogy, needs, and challenges faced by the Literacy Intervention customer (students and educators), and is able to translate this understanding into customer-centric marketing strategies and deliverables.
• Independent thinker, creative, a problem solver who is flexible, solutions-oriented.
• Excellent oral and written communication skills, including the ability to persuasively present our Literacy Intervention programs to multiple internal and external stakeholders.
• Able to balance the big picture and attention to detail.
• Collaborative skills rking across teams.
• Interpersonal skills veloping relationships with sales leaders and marketing colleagues.
• Excellent project management skills.
• Excellent writing skills, preferred.

Travel:

• Approximately 10 - 20% travel required

Physical Requirements:

• Might be in a stationary position for a considerable time (sitting and/or standing).
• The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

ABOUT US:

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing peopleives by fostering passionate, curious learners. As a leading provider of pre-Keducation content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

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PLEASE NOTE:

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.