- Write clear and persuasive copy for ads, brochures, manuals, television and radio spots, and all other forms of advertising and sales materials.
- Coordinate with the Design and Web team to oversee the creation of such advertising and sales materials in terms of layout and content.
- Write editorials, press releases, personal interviews, and customized speeches for new product launches and events.
- Create entertaining and effective email marketing materials.
- Create and maintain the content of the company's website and blog using SEO principles to maximize the copy's reach.
- Conceptualize social media strategies and manages their execution while providing captions, taglines, hashtags, and photo content that adhere to the relevant marketing campaigns.
- Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (such as email campaigns and landing pages).
- Read and analyse the technical information relating to each new product and any existing products for presentation in the catalogue and on the internet. Observe the product in use, examine it and use it when possible to gain understanding.
- Research competitors and keep abreast of market trends.
- Work closely with the Marketing team to establish the brand's tone of voice and appropriate writing styles.
- Create and maintain the company's copywriting guidelines to ensure that all content created is consistent and adheres to the company's standards.
- Develop and maintain a library of current reference materials.
- Revise, edit, and proofread all the company's written material to avoid spelling and grammar mistakes as well as errors in meaning.
- Review copy using a checklist, while considering copyright laws such as registered and trademarked symbols, country of origin, and material construction.
- Conduct high-quality research and participate in sourcing images and other content as required.
- Adjust all product descriptions and other copy to meet the needs of customers, marketing, and management.
- Assist team leader, other copywriters, and other departments as needed. Perform various clerical duties as assigned
Skills Requirements: - Proficiency in English and Arabic with excellent verbal and written communication skills
- Passion and commitment to creative content writing
- Solid understanding of copywriting, SEO, CRM, and email marketing
- Experience in Digital Marketing
- Ideally with a degree in Mass Communication /Marketing or Journalism/Translation and Languages
Job Details Job Location Dubai, United Arab Emirates
Company Industry
Retail/Wholesale
Company Type
Employer (Private Sector)
Job Role Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified
Job Ref.
JB3824871
Preferred Candidate
Career Level
Mid Career
Years of Experience Min: 1 Max: 3
Degree
Bachelor's degree / higher diploma
This job is posted in the following Specialties:
People who applied to this job also applied to
The Alireza Group Eastern Province, Saudi Arabia
Green Gulf Careers Dubai, UAE
New World American Private School Sharjah, UAE
MBC Dubai, UAE
MorgenAll Dubai, UAE
Khind Middle East Dubai, UAE
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Job Title COPY WRITER
Company Name
People who applied to this job also applied to
The Alireza Group Eastern Province, Saudi Arabia
Green Gulf Careers Dubai, UAE
New World American Private School Sharjah, UAE
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