Job Description and Requirements Marketing manager
Responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to senior executives.
Marketing managers are in charge of the marketing department and therefore are responsible for employees within their department. They assign duties and set targets for departmental staff. It is also the function of marketing managers to perform periodic performance evaluations of the staff working for them.
Marketing Manager Job Duties:
Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities.
Interviews, hires, and trains marketing staff members
Establishes marketing goals based on past performance and market forecasts
Oversees current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
Works within the department budget to develop cost-effective marketing plans for each product or service
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
Marketing Manager Skills and Qualifications:
Bachelor's Degree in Marketing, Business, or a Related Field, Marketing Strategy, Media Channels, Client Relationships, Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Budgeting, Organisation, Multi-Tasking
