Principal Accountabilities 1) Develop annual marketing plan, strategy and allocate resources on various ATL & BTL marketing activities including digital to achieve Sales & Marketing objectives.
2) Manage day-to-day marketing operations.
3) Effectively manage marketing spending and budget.
4) Planning and implementing promotional campaigns.
5) Manage the creation and publication of all marketing materials in line with marketing plans.
6) Manage activities such as events, product launches and maintain a check and balance on its successful implementation to achieve marketing objectives.
7) Manage and execute effective digital marketing campaigns.
8) Effective planning of PR activities and CSR (Corporate Social Responsibility) events for enhancing company and product image and gaining a competitive advantage.
9) Manage media interviews and point of contact to protect and enhance the company and brand image.
10) Overall responsibility for brand management and corporate identity.
11) Monitor the effectiveness and measure ROI of marketing campaigns and promotions.
12) Work closely with agencies and assist with new product launches.
13) Maintain excellent relationship with the Principal and ensure the effective communication and engagement.
14) Maintain excellent relationships and networks with all stakeholders including customers, suppliers, business partners, Govt. and media for mutual collaboration and further business growth to achieve performance excellence.
15) Monitor market trends and performance by segment and proactively share corrective measures to enhance sales and market share.
16) Introduce effective marketing campaigns to increase showroom traffic and lead generation.
Minimum Requirement · Bachelor’s Degree in marketing
· 8-10 years’ experience in the same field, preferably in UAE/GCC countries
· Excellent leadership skills
· Strong analytical , communication and interpersonal skills
· Excellent IT skills such as MS Office and internet research
· Strong digital media skills
· Excellent in English language, Arabic would be an advantage
