Company Description Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark Foundry, Blue449, and Performics, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.
Job Description Job Description At Publicis Media, the Biddable & Programmatic team are involved in planning and flawlessly executing programmatically-bought media plans across paid search, biddable display, paid social and emerging biddable & programmatic platforms. They deploy unsurpassed platform knowledge & smart use of audience data, as well as developing industry leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
In this role, you will be the programmatic media lead for designated clients, providing strategic insight and helping to evolve programmatic best practice (including development of technology and leading supplier relationships), as well as overseeing campaign execution.
Some of the things we’d like you to do:
- Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts and employ bigger picture thinking in terms of all your clients’ accounts
- Act as a mentor to your team and across the wider business, encouraging people to develop their full potential, and helping them develop their long term career plans
- Effectively oversee your team’s programmatic delivery; ensuring ongoing and timely optimization is delivered, and that you are constantly, proactively looking for both tactical and strategic optimization opportunities
- Maintain strong, effective relationships with your key clients and key suppliers within your specific area of expertise, operating as the lead programmatic point of contact and trusted advisor for these stakeholders. Initiate channels of communication with your senior clients on subjects outside your remit, and build a reputation for excellence in communication
- Further develop in-depth knowledge of all biddable, programmatic and relevant 3rd party platforms, operating as an in-agency expert to clients in your field of specialism, whilst showing an excellent understanding of the overall media landscape
- Work with the Investment team to assist with research into, onboarding of and best practice development for emerging programmatic platforms
- Contribute to our new business and marketing efforts via cross-selling programmatic, working on pitches, and being an active thought leadership champion
Qualifications
- Strong experience of programmatic within an agency or client side working with Account Directors / Heads-of-Programmatic and/or Marketing Directors
- Excellent proficiency in line management; demonstrating a strong ability to bring the best out of people, helping them develop their capabilities whilst motivating them to succeed
- A motivated, driven individual who balances a strong work ethic with the project management skills necessary to be able to work successfully under pressure and juggle multiple responsibilities to deliver results
- Strong analytical skills with the ability to analyze raw data, identify true insight and develop actionable recommendations. A natural affinity with numbers is a must
- Experience with planning and running large-scale programmatic accounts via DBM, TubeMogul, AppNexus, Turn and other programmatic solutions, e.g. Revv connect, Google AdX
- Adept at running campaigns across multiple countries/languages
- Advanced knowledge of in-market programmatic challenges for key EMEA markets that will help you navigate the middle-east. The ability to devise solutions and develop our programmatic practice in challenging environments
Desirable skills: - Understanding of traditional and interactive media planning elements
- Experience delivering integrated digital campaigns for large clients across search, display, social etc.
- Experience with Google Analytics (plus certification)
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