• Company Name: York Tourism
• Employment Type: Full Time
• Monthly Salary: 2,000 - 3,999 AED

• Benefits: Bonus + Health Insurance + Paid Leave
• Minimum Work Experience: 1-2 Years
• Minimum Education Level: Bachelors Degree

• Listed By: Employer
• Company Size: 11-50 Employees
• Career Level: Mid-level
• Listed by:

Description:

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics and PPC initiatives and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization.

Research and implement search engine optimization recommendations.

Research and analyze competitor advertising links

Develop and implement link building strategy.

Work with the development team to ensure SEO best practices are properly implemented on a newly developed code.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics)