Senior Marketing Officer Location : Dubai Date: 11/08/2018 Ref. JD-BD-1006
We are seeking for qualified individual for the position of Senior Marketing Officer.
Job Summary The Senior Marketing Officer will develop and implement an integrated Marketing & Communications plan, oversee production of collaterals and promotional materials, brand management, and launch PR campaigns and programs that will enhance awareness and interest of domestic (UAE) and international (GCC) prospective clients. Identify, plan, facilitate and participate in promotional activities such as exhibitions, conferences and seminars.
He/She will evaluate customer and market requirements through market research and business intelligence activities. Gather information, and correlate reports related to specific major opportunities, market data, and analysis of competitive intelligence through competitive analysis and benchmarking
Responsibilities - Pro-actively participate in the planning, development and execution of marketing plans including budgeting
- Responsible for all printed and digital external communications in Arabic
- Draft content for external communications, coordinate with external agencies and ensure sign – off
- Ensure compliance with corporate communication and branding guidelines
- Understand the target market and adjust communication according to the different segments
- Develop and maintain relations with the media, especially Arabic
- Drive the production of collateral including sourcing content, coordinating with designers and printing companies
- Execute digital and mobile campaigns trough newsletters, social media channels and mobile applications.
- Drive the production of a client’s newsletters (developing content, design and distribution)
- Coordinate the execution of external events (exhibitions, conferences, CME seminars)
- Assist in coordination of internal marketing projects and events
- Maintain shared libraries and archives
- Performs other duties as assigned
Qualifications and Skills - Bachelor’s Degree in Marketing / Marketing related field
- Fluency in English
- Self-management, interpersonal, coaching, judgment, excellent verbal and written communications skills
- Attributes: Ability to work in a multi-cultural environment;
- Capability of working independently and as a team member; Understanding of healthcare information
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