Our Client is a well established 25 years old MNC Hardware System Integrator ( in Passport & ID solutions ELV/ CCTV/ Biometric Solutions/Security Solutions) with a headcount of 400+
JOB TITLE Marketing and Communication Manager
DIVISION Product Development and
DEPARTMENT Marketing
JOB LOCATION Dubai
2. JOB SUMMARY
Ensure the development and execution of the marketing activities and strategies and communicate with various marketing agencies and potential business partners. Facilitating interdepartmental communications and managing external communications, plan and execute marketing plans, marketing campaigns, etc. to help Passport and ID achieve its goal and create premier brand image in the market. Responsible for staying up to date on industry trends.
3. KEY RESPONSIBILITIES MANAGERIAL RESPONSIBILITIES
1. Manage all department staff in performing their delegated tasks
2. Ensure that all department staff acquires required skillsets, knowledge and certifications through appropriate training and professional development programs (in coordination with the Human Capital and Administration Division).
3. Periodically appraise the staff. Coach and counsel them as required. Encourage good communication among all levels of staff.
4. Prepare periodic performance reports for the department and provide inputs to the business unit’s
performance report.
ORGANIZATIONAL RESPONSIBILITIES
1. Provide inputs for the division’s plans and operational budCompany’s.
2. Ensure that the division’s policies are developed and periodically reviewed, procedures for various functions are documented and implementation of these policies and procedures is monitored.
3. Ensure compliance with all legal, contractual, audit, regulatory, risk management and safety requirements and procedures, especially in respect of IP confidentiality and related risks.
4. Maintain efficiency and cost effectiveness of all processes by ensuring that all the technology needs of the business unit are addressed (in coordination with Corporate IT).
FUNCTIONAL RESPONSIBILITIES 1. Key role in developing, supporting and implementing Marketing & Communication programs in order to increase COMPANY’S brand awareness, generate leads and drive sales opportunities.
2. Assist Product Manager in product, market and competitor research for analysis and insight. Arrange feasibility studies for the development of new products and /or new product features.
3. Understand market needs and develop marketing campaigns positioning COMPANY’S as a Leader in the Security industry
4. Monitor worldwide fairs and trade shows that are pertinent to Passport and ID product offerings and coordinate with COMPANY’S event manager to secure the company presence.
5. Responsible for selection of events, which COMPANY’S will attend based on strategic priorities and event audience.
Negotiate agreements and ensure maximisation of return on investment.
6. Provide input to Corporate Branding on roll-out of COMPANY’S’s brand.
7. Act as the main contact in the Passport & ID business unit for all requirement from the Corporate Branding
(provide product descriptions, news to be used in COMPANY’S’s website, corporate brochures, etc.).
8. Direct marketing materials to support and enhance sales pitches.
9. Responsible for press releases, speeches on new product features, technology developments, etc.
10. Represent the business unit in Passport and ID tradeshows and engage in networking and information gathering.
11. Establish, lead, and maintain Consortiums
12. Perform any other related job duties as requested by senior management.
4. COMMUNICATION CHANNELS
INTERNAL COMMUNICATION
1. Corporate Branding
2. Product/ R&D Managers
3. Regional Sales Managers
PURPOSE 1. Coordinate the development of marketing collateral material for trade shows
2. Communicate fair and trade show schedule and suggest the list of participants
3. Establish consortiums
EXTERNAL COMMUNICATION
1. Marketing & PR Agencies, potential business partners, and Market Research firms.
PURPOSE 1. Manage PR Agencies for production of publications.
2. Ensure accurate implementation of marketing plans and marketing campaigns
3. Consortiums
5. JOB REQUIREMENTS
ACADEMIC QUALIFICATIONS - Bachelor’s or master’s degree in Marketing, business, communication, or related field
PROFESSIONAL EXPERIENCE - Ten (10) years of relevant experience (similar Industry preferred)
OTHER SKILLS/REQUIREMENTS
- Fluent English Language Communication
- Marketing & Communication skills
- Strategic Marketing Planning
- Events, Social Media Management
- Internal & External Communication
- Press and media relations
6. PERFORMANCE MEASURES
KEY RESULTS AREAS KEY PERFORMANCE INDICATORS
- ROI for events and social media
- No. of visitors and leads to product websites or landing pages
- No. of leads generated by trade show and events
- No. of return visitors to trade shows
- Sales generated by trade shows and events
- Sales generated by product websites
CORE
- Ethics, accountability & loyalty
MANAGERIAL
FUNCTIONAL
- Analysis & pattern recognition
- Planning & follow through
