Description - Create and update local-first strategy of Integrated Marketing Communications and communication programmers for the MENA region;
- Ensure regional and market segment branding strategy is steady with QNET's global branding strategy;
- Prepare, edit and proofread creative, sales-oriented corporate, promotional, product-oriented and marketing content for online channels and print;
- Coordinate within the communications and marketing functions to ensure effective region specific communication tools to promote company products, services and corporate branding;
- Distributing promotional material, engaging with customers' on social media and networking during marketing events;
- Ensure that regional digital/social content meets the needs and interests of local audiences;
- Liaise with various parties to ensure regular updates are applied across all regional mediums and channels;
- Study and research various products, services, the company, and related industries within the region to enhance quality and relevance of projects;
- Contribute to general creative problem-solving or project-enhancing ideas.
- Develop a marketing communications plan including strategy, goals, budget and tactics for the GCC region
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a regular basis
- Explore and evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting our business and make appropriate recommendations regarding communication strategy surrounding them
- Manage our PR/communication agencies and vendors with full control and accountability on budgets
The Successful Applicant - A strong background in copywriting or writing position/s (marketing knowledge is an advantage)
- At least five years' experience in communications position/s
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional fluency in spoken and written (local language) (to the same standard of a native speaker)
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a national and regional level
- Strong relationships with both national and regional business and industry media outlets
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- Degree in Marketing, Advertising, Communications or a related discipline
What's on Offer A Great package and the chance to join a diverse and forward thinking team
Contact:
Fathima Mohyadeen
Quote job ref: 26258
+971 4 709 0356
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