Defining, optimizing and executing local-first IMC strategyDevelop regional newsletters, brochures and other sales materials Create and execute effective local sales and branding campaigns
Client Details
A multi-level marketing company
Description Create and update local-first strategy of Integrated Marketing Communications and communication programmers for the MENA region;Ensure regional and market segment branding strategy is steady with QNET's global branding strategy;Prepare, edit and proofread creative, sales-oriented corporate, promotional, product-oriented and marketing content for online channels and print;Coordinate within the communications and marketing functions to ensure effective region specific communication tools to promote company products, services and corporate branding;Distributing promotional material, engaging with customers' on social media and networking during marketing events;Ensure that regional digital/social content meets the needs and interests of local audiences;Liaise with various parties to ensure regular updates are applied across all regional mediums and channels;Study and research various products, services, the company, and related industries within the region to enhance quality and relevance of projects;Contribute to general creative problem-solving or project-enhancing ideas.Develop a marketing communications plan including strategy, goals, budget and tactics for the GCC regionDevelop media relations strategy, seeking high-level placements in print, broadcast and online mediaCoordinate all public relations activitiesDirect social media team to engage audiences across traditional and new mediaLeverage existing media relationships and cultivate new contacts within business and industry mediaManage media inquiries and interview requestsCreate content for press releases, byline articles and keynote presentationsMonitor, analyze and communicate PR results on a regular basisExplore and evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.Build relationships with thought leaders to grow industry awarenessMaintain a keen understanding of industry trends affecting our business and make appropriate recommendations regarding communication strategy surrounding themManage our PR/communication agencies and vendors with full control and accountability on budgets
Profile A strong background in copywriting or writing position/s (marketing knowledge is an advantage)At least five years' experience in communications position/sExperience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviewsExceptional fluency in spoken and written (local language) (to the same standard of a native speaker)Proven working experience in public relations requiredProven track record designing and executing successful public relations campaigns at both a national and regional levelStrong relationships with both national and regional business and industry media outletsExceptional writing and editing skillsSolid experience with social media including blogs, Facebook, Twitter, etc.Event planning experienceDegree in Marketing, Advertising, Communications or a related discipline
Job Offer A Great package and the chance to join a diverse and forward thinking team
Skills Head of Marcomms & PR
Job Details Job Location Dubai, United Arab Emirates
Company Industry
Marketing
Company Type
Recruitment Agency
Job Role Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
$500 - $1,000
Number of Vacancies
Unspecified
Job Ref.
JB3829019
Preferred Candidate
Career Level
Management
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Job Title Head of Marcomms & PR
Company Name
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