Consumer Insights Training & Knowledge Management Consultant - 25851
Client Services and Sales - Utd.Arab.Emir. Dubai, Dubai
To assess the training needs of the CI organisation, identifying critical gaps and to refresh, create and deploy the core modules aligned to the CI strategic pillars.
The successful candidate will be charged with simplfying and centralising relevant materials, training and information for ease of access by the teams to support CI business development with global clients and identification of local opportunities. This may involve designing new content and refreshing existing materials.You will develop a training program using the scope, sell, deliver framework & quickly deploy targeted trainings. Partner with HR to develop our strategic competency framework against which CI roles can be mapped for career development, in role training and recruitment purposes.
Job Responsibilities Training
- Review what already exists in terms of product, commercial skills trainings, writing proposals etc from across the CI and wider Nielsen organisation (power messaging, CAP and so on)
- Assess current utilisation of existing trainings across markets - identifying BDPs.
- Assess the knowledge gap in current CI organisation (product selection, field, data interpretation, story telling)
- Should include soft skills training - how to sell, building compelling proposals.
- Develop strategic CI competency framework to 1. Attract 2. Retain and 3. Build talent of the CI organisation across all roles/levels and drive usage of the same across all CI markets to raise the overall standard of CI associates at Nielsen and their respective career opportunities.
- Identify core KPIs to measure the impact of training on CI business (eg. proposal win rate, repeat rate, client testimonials and feedback, career development)
- Identify potential training organisation partners to help develop and deploy the materials, including internal TED teams in the various markets.
Knowledge Management
- Review what/how current information is shared across the CI organisation (Google sites/drives and aso informal sharing between individuals - calls/emails etc) and assess any commonality in what the teams are accessing/why, including any global client specific information.
- Identify the right platform to serve as the central repository for CI (case studies, best practices, SOPs, proposals and product information)
- Review format of current content and recommend a way to optimise content without creating additional work for the team (eg. consistent naming, case stud 1 page templates etc)
- Ensure information being shared does not conflict with any client confidentialities or contractual obligations and is in line with GDPR guidelines.
The Ideal Candidate - Trainer - someone who can bring the content to life (face-to-face, e-learning, webinars, ebooks) doesn't need to understand the products as much as develop product specific training separately, strong in sales/commercial sills and what compellig propositions mean for clients in any business.
- Background - commercial, ideally client background or experience in the past, knows what a good proposal looks like, knows about breadth of research tools and tehcniques (qual, quant and tech enabled)
- Change Agent - able to break existing habits and practices of the CI organisation to build new ones, leverging the content.
- Energy and drive
- Strong communicator - across all types of media.
About Nielsen:
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
Job Type: Temporary
Primary Location: Dubai,Dubai
Travel: Yes, 25% of the Time
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