We are now recruiting for a Marketing Manager-Business Marketing. You will be directly reporting to the Associate Vice President- Business Marketing
Business Marketing
The Business Marketing team provides support services to Retail Banking & Wealth management, wholesale banking, the company in Egypt and all wholly owned group companies. The Business Marketing department is the sphere of influence within group marketing and ropes in all verticals within the Group marketing (whenever the need arises) to provide comprehensive marketing solutions and Product/Business teams.
The activities performed by the team are as follows:
- Complete ownership of the marketing plans and the budgets of the products/segment teams.
- Develops the marketing calendar for the year and identifies products/segments for marketing investments.
- Streamlines the planning, development & implementation process to create effective marketing communication to achieve pre-determined ROI/KPIs
- Develops and implements the Business Marketing strategy in line with the banks overall strategy and works in collaboration with the business/product teams to launch new products and innovative tactical promotions with a 360 degrees campaign framework.
- Creates differentiated propositions for the segments that have propelled business growth
- Develops campaigns with the CRM team (cross-sell) which utilizes all BTL such as e-mailers, statement inserts, sms, statement messages, ATM screens, in-branch display etc.
- Strategizes the online customer migration journey with marketing interventions that has grown our online registrations and transactions across segment.
- Manages engagements with the advertising, Media & PR Agencies
- Post evaluation of the marketing campaigns
Job Purpose
The Marketing Manager will be responsible for managing the development, implementation and delivery of marketing communication in driving business growth for different all Credit & Debit products and services. He/She will also assist the “AVP-Business Marketing” in implementing different group/business level strategic projects and integrating them to develop synergies. He/She will also be responsible in tracking and managing budgets for their respective businesses.
The Marketing Manager will work independently with the various business teams to develop ATL & BTL marketing campaigns which will require them to meet the different Product Head/managers, understand the business requirements, develop a brief, work with the agencies to develop concepts, get approvals from business and then take it to execution & implementation/ He/She will also liaise with the various teams in Group Marketing to get maximum output for a campaign from PR, Events & Sponsorship, Digital, Social, media, market research, local area marketing, customer experience and brand.
A typical ATL/BTL project/campaign would involve the following stages
- Various meetings with Business/product heads, understand the business challenge
- Translating business requirements to am marketing brief
- Doing a competition scan/benchmarking exercise (wherever relevant)
- Deploy agency teams to create concepts or campaign plans
- Discuss plans/concepts with business for approval
- In parallel work with CLM on the campaign management for lead distribution, tracking, ROI & databases
- Execute the approve plan using all necessary resources(internal/external) mobilize support teams within Group Marketing (Digital events, PR, branch merchandising, local area marketing, social media, media planning etc.)
- Monitor progress of campaign, track ROI, gather feedback for continuous improvement
The assistant Marketing Manager will drive business growth for
- Credit cards
- Debit cards
- Cards usage & loyalty
- Skyshopper
The above business units have an aggressive volume and book growth target for 2018
He/She will plan, implement and deliver the marketing activity calendars for projects and will also be the primary responsible person for effective utilization of internal media assets all marketing campaigns BTL or ATL. HE/She will be involved in regular dialogue with customer experience team to evolve the customer's journey and this will reflect in the NPS and C-SAT scores of the bank
Main Task
- Assist in planning marketing activity calendar for relevant business segments in collaboration with the AVP-Business Marketing and products teams, in line with allocated budgets.
- Coordinate all aspects of designated marketing operations projects. From briefing , status/report/tracking/approvals, production and timely delivery.
- Ensures company high standards of quality are consistently maintained within the commercially required time frames and approved budgets
- Working closely with the Head of GCE in identifying all aspects where customer experience can be improved, which will reflect in the NPS and C-SAT scores.
- Help maintain a consistent, pro active advisory channel of communication with relevant business heads and product managers on all marketing communication related activities.
- Help ensure client expectations are managed effectively through regular status reporting and balance between service delivery, expectation and output is maintained and in conjunction with the commercial objectives of each business
- Control cost on all designated projects with the view to obtaining the best possible value without sacrificing the quality.
- Help enhance agency/vendor deliveries by consistently tracking timelines and providing feedback to ensure timely and quality delivery of designated projects.
- Help in careful selection of suppliers, keeping in mind quality, cost and project timelines
- Working with the digital team/business heads to identify projects that can enhance business growth
- Working closely with the digital team during development and help in content creation & launch campaigns.
- Work on increasing lead generation through digital
- Develop exciting contest and engagements program for sales teams to increase the business growth
- Develop and manage launch events, closing ceremonies with themes that create excitement within the sales team
- Help protect and promote the image of designated business segment to its target audience and ensure the stringent application of and adherence to visual standards and guidelines to maintain a strong brand presence across all consumer touch points and synergy with the bank's brand communication and strategy.
Performance Measures
- Collaborate with the business to develop marketing interventions that will help achieve business targets
- Timely and quality delivery of all designated projects
- Reviewing customer experience & journey
- Effective management of internal client business requirements
- Effective tracking of marketing budget for relevant segments
- Quality delivery of projects at best possible value
- Digital projects that can enhance business growth
- Increasing lead generation through digital mediums
- Work with business team for sales team campaigns
- Create relevant contest, events and celebrate success
- Effective and accurate application of brand guidelines on all designated projects
Key Results
- Planning & Project Management to drive business growth
- Partnering with Internal Clients to achieve their business objectives
- Manage marketing ROI by controlling cost & developing productive vendor/agency management
- Digital & Special Projects
- Sales team motivation to enhance business growth
- Supporting brand index and value
Skills Education - Degree/Diploma in Marketing/Business Administration
Experience
- External 6-9 years experience in a leading FMCG/Bank/ Advertising agency
- Marketing experience in bank/international brand is an added advantage
- Working knowledge of product management & sales
Knowledge and Skills
- Should have a thorough understanding of the marketing process. Interaction with advertising agencies, knowledge and understanding skill set across various advertising mediums
Behavioral Competencies
- Should have excellent time management, analytical skills
- Confident and out going with the ability to head-up projects. Highly organized with a flexible approach to work and the ability to deliver to tight deadlines
Job Details Job Location Dubai, United Arab Emirates
Company Industry
Employment Placement Agencies/Recruiting
Company Type
Employer (Private Sector)
Job Role Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified
Job Ref.
JB3829630
Preferred Candidate
Career Level
Management
This job is posted in the following Specialties:
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Job Title Marketing Manager-Business Marketing
Company Name
People who applied to this job also applied to
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