Scope of Work: To promote a helpful and professional image to the customer with full cooperation when requiring assistance, ensuring a prompt, caring and helpful attitude.
Job Responsibilities: 1.
Understand the goal, audience, and message of a campaign and create copy to suit. Write social media copy for use by publication or broadcast media to promote sale of goods and services.
2.
Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
3.
Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slideshare, Google+, etc.
4.
Monitor social media groups, trends, tools, and applications and recommend actions/next steps.
5.
Work closely with colleagues and hotels across the organization to develop and post content to social networking sites.
6.
Communicate with all the hotels to ensure that all their “News” like pool closing, restaurant renovation, openings, etc. are posted on SM and DH&R website.
7.
Coordinate with the hotels to ensure that all promotions, packages, flyers, and others are uploaded on SM & DH&R website where appropriate.
8.
Regularly report insights gained from social media monitoring to Group Marketing Manager.
9.
Monitor and engage in brand related online conversations.
10.
Monitor the company's social media performance usage reports and tracking search engine results.
11.
Use creative thinking and initiative to analyze site performance metircs and make recommendations on content, site design or features to improve effectiveness of web content and/or applications.
12.
Respond to social media inquiries about online activities in a timely and courteous fashion.
13.
Provide support to other team members on online promotions (such as campaigns and email marketing).
14.
Draft content for external communications, blogs and social networking
platforms.
15.
Use creative means to plan,
organize, and implement a range of social media
programs and/or events.
16.
Develop content calendar for posting on social media sites and DH&R website activities section in coordination with the hotels.
17.
Update DH&R hotels event calendar activities in coordination with the hotels.
18.
Use alerts, search and other tools to monitor for mentions.
19.
Ability to cross-train other employees on electronic and social marketing
related functions.
20.
Must be comfortable presenting technical information to management team and staff.
21.
Responsible for setting up social media accounts and maintaining daily activity.
22.
Monitoring online competitor presences/perceptions.
23.
Responsible for daily posts/tweets to all applicable social media outlets.
24.
Coordinating the marketing calendar of hotels with online activities on social media.
25.
Tracking social media influence measurements.
26.
Partnering with other hotels to ensure proper online messaging and relevancy.
27.
Ensuring consistency of messages across multiple networks.
28.
Preparing reports to update internal staff on usage statistics.
29.
Continuous monitoring and coverage of all sites.
HR Responsibilities:
30.
Attends all hotel trainings as required.
31.
Adheres to all HR and hotel policies and procedures.
32.
Continually strives to improve self; knowledge and skills.
Financial Responsibilities:
33.
Gains understanding of the departmental goals and financial revenue targets.
34.
Controls the budget according to the marketing plan and business requirements.
35.
To help control operating costs within the standards set under the direction of the department Manager.
Technical Requirements: 36.
Expert level knowledge of leveraging social media technologies such as
Facebook, Twitter, YouTube, blogs, and working knowledge of web analytics
Software.
37.
Proficiency in using personal computer and various office software packages
including word processing, spreadsheet, presentation, calendaring, and email
management.
38.
Ability to communicate effectively with target population at the hotel level through the use of social media.
39.
Ability to create, compose, and edit written and electronic materials.
General Responsibilities: 40.
Attends departmental meetings and takes meeting minutes when necessary.
41.
Ensures that the appropriate standards of conduct, dress, hygiene, uniform and appearance are maintained at all times.
42.
Strictly adheres to the company policy on Confidentiality and Ethics.
43.
Actively participate in all required meetings.
44.
To carry out any additional tasks and projects as requested by the Group Marketing Manager.
Job Requirements Competencies & Skills Essential Desirable/Preferable
Ethics/Integrity
Impact & Influence
Decision Making
Winning Attitude
Dependability
Learning & Continuous Development
Adaptability/ Flexibility
Communication Skills Personality Traits
Essential Desirable/Preferable
Confident
Patient & Kind
Self Motivated
Sense of Humor
Outgoing & Friendly
Energetic
Knowledge & Language
Essential Desirable/Preferable
Good Working Knowledge of Online Marketing Strategies and Designs
Basic Working knowledge of Creating Press Releases
Good Working Knowledge of all Social Media Types
Advanced Spoken and Written English
Excellent Working Knowledge of Quality Assurance
Education Essential Desirable/Preferable
Business Administration Degree/ Sales & Marketing Degree/ Mass Communication Degree
Industry Based Certifications or Relevant Experience in the Social Media Field.
Experience Essential Desirable/Preferable
Minimum 2 - Years Experience Working in Similar Capacity
Minimum 2 - Years Experience Working in Similar Capacity in 5 Star Hotels.
Minimum 2 - Years Experience Working in Similar Capacity in 5 Star Hotels in UAE/GCC
Travel
None
Date Needed By
1/10/2018
# of Hires Needed
1
