The Digital Marketing Manager - Lead Generation will be tasked with creating and executing marketing lead generation strategy to increase customer base revenue, create new revenue within targeted markets, develop new channels of lead generation and support other corporate channels.
Client Details My client is a leading global company offering consulting services in the Engineering industry.
Description The Digital Marketing Manager - Lead Generation will be responsible for the following:
- Provide lead generation and campaign support for sales team
- Identify, qualify and provide go to market strategies for new markets
- Lead the creation of targeted lead lists for both the new business and key account management teams
- Manage creative, ad, and landing page testing schedule to drive improved campaign result
- Create, manage, and execute marketing strategies across channels that drive customer acquisition based on strategically targeted audiences and messaging
- Manage the strategic optimisation and day-to-day aspects of the company's paid channels including SEM, display, affiliate, and paid social
- Own all lead acquisition metrics including budgeting, CPL/CPA, and conversion metrics
- Monitor real-time data to support the day to day optimisation's of digital marketing channels
- Manage the strategy and development of content and audience building and targeting
Job Offer Competitive Package
REQUIREMENTS The Digital Marketing Manager - Lead Generation Should have the following:
- Experienced in marketing automation software such as Bronto, Hubspot or Marketo
- A track record of delivering sales growth through marketing initiatives in a B2B setting
- At least 5 years relevant experience
- Based in the UAE (Dubai preferably)
ABOUT THE COMPANY Michael Page is one of the world’s leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.
